Let's start with perspective - and a plan.

Perspective Changes Everything.

Your financial life deserves more than a model portfolio or one-time, entry-level planning. You deserve the same structure used by endowments and pensions — the kind that builds multi-generational success. I deliver that level of strategy to you personally; with the kind of attention most firms simply can’t match.


Most advice is surface-level — and that’s why it fails. That takes structure — a thoughtful process that brings clarity to complexity, and discipline to every financial decision.

I work with individuals and families who value depth — not just in their portfolios, but in their planning, their process, and their partnerships. Together, we build strategies that endure — resilient, risk-aware, and grounded in your reality, not a template.

Planning Services:

I offer comprehensive, Fee-Based planning for people who take this seriously — and want a real strategy, not generic models or off-the-cuff advice.

Whether it’s a one-time engagement or a long-term relationship, the process is the same: thoughtful analysis, disciplined strategy, and a framework designed to bring long-term perspective and structure to your decisions.

This isn’t surface-level guidance or checkbox planning. It’s a serious process designed to bring clarity to complex decisions and structure to life’s transitions. The results are tailored — not templated.

Financial planning isn’t a one-time event — and treating it like one is expensive. It’s a living process: structured, adaptive, and grounded in long-term thinking.[1]

Investment Management:

I often see portfolios built on noise — stock tips, market headlines, or trend chasing. That’s not a long-term strategy — it’s market exposure (and risk) without direction.

This is why my clients hire me. My portfolios begin — with structure, risk awareness, and alignment to your life, not the market cycle. My role is to bring clarity and discipline to every decision, so your portfolio supports long-term goals, not short-term signals.

Most client portfolios begin with a core discretionary strategy — built around risk-adjusted returns and long-term goals — then expand into satellites that may include alternative or market-linked investments to manage volatility without capping potential.[2]

This approach is structured, adaptive, and long-term by design. It’s not built to beat the market this quarter — it’s built to achieve your goals and support you through full market cycles and life’s transitions — both big and small.

The Difference Clients Feel -- and Why They Stay:

  • A real planning relationship — built around your life, not a model
  • A structured, disciplined process designed to help you navigate complexity with clarity and confidence
  • Investment strategies built for long-term goals — not short-term noise
  • Professional insight, delivered personally — not through a call center or rotating advisor
  • Consistent communication, proactive guidance, and a commitment to adapting your strategy as life evolves

Specialized Services:

High-consequence strategies demand more than general advice — especially when business ownership, equity compensation, or major transitions are involved. In addition to comprehensive planning and disciplined investment management, I offer specialized guidance for clients with added complexity, including:

  • Executive compensation strategy and optimization
  • Business succession planning and liquidity event guidance
  • Risk mitigation strategies, including key person coverage
  • Exit planning for entrepreneurs and family business owners
This is where experience matters — and structure makes the difference.




[1] Financial planning is available through our Fee-Based Planning Services program, which offers advisory services for clients with distinct planning needs.
[2] Alternative investments carry specific investor qualifications which can include high income and net-worth requirements as well as relatively high investment minimums. Available to pre-qualified investors only.

About Brian Whatley:

Too often, clients came to me with portfolios — but no plan. Advice — but no structure.

It wasn’t enough.

In 2018, I made a deliberate shift — refocusing my practice around the areas most often missing in new client relationships: comprehensive planning, disciplined investment strategy, and clear, ongoing direction.

I earned the CERTIFIED FINANCIAL PLANNER® designation to bring structure and clarity to every planning conversation. Then I pursued the Certified Investment Management Analyst® (CIMA®) designation to deepen my approach to portfolio construction — grounded in risk management, asset allocation, and real strategy over speculation.

My focus is simple: manage wealth the way institutions do — with discipline, consistency, and a long-term perspective designed to withstand the noise.

Think of me as your financial Sherpa — not to carry you, but to guide you with structure, pace, and precision. I help you map the route, plan the trip, and get to the summit — so you can enjoy the journey and take in the view.

Because clarity always matters — and structure doesn’t wait