Let’s start with perspective

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Perspective Changes Everything.

Your financial life deserves more than a model portfolio or one-time planning. It deserves the structure used by endowments and pensions — the kind that builds lasting success. I deliver that level of strategy personally; with the attention most firms can’t match.

Most advice is surface-level. That’s why it fails. Clarity takes structure: a thoughtful process that simplifies complexity and brings discipline to every decision.

I work with people who value depth — not just in their portfolios, but in planning and relationships itself. Together, we build strategies that are resilient, risk-aware, and grounded in your goals.

Planning Services:

I offer comprehensive, Fee-Based Planning for clients who are thoughtful about their future.

Whether it’s a one-time engagement or an ongoing relationship, the process is the same: thoughtful analysis, disciplined strategy, and a framework that supports real-world decisions.

This isn’t generic advice. It’s a structured, adaptive process designed to help you navigate complexity and life’s transitions with confidence.[1]

Investment Management:

Too many portfolios are built around chasing headlines, market timing, or the latest trend. That’s not strategy. It’s gambling disguised as investing.

My process begins with clear design, risk awareness, and alignment to your life, not the market cycle. Every decision is guided by long-term goals, not short-term bets.

Most portfolios start with a core discretionary strategy focused on risk-adjusted returns and long-term planning. From there, we may incorporate satellite allocations, including alternative[2] or market-linked investments, to help manage volatility and expand potential.

This approach is structured, adaptive, and long-term by design. It’s not built to beat the market this quarter. It’s built to help you move through full market cycles and life’s transitions with confidence.

The Difference Clients Feel -- and Why They Stay:

  • Planning built around your life, not a model

  • A thoughtful, disciplined process to help you navigate complexity with clarity and confidence

  • Portfolios aligned to long-term goals, not nearsighted objectives

  • Professional insight, delivered personally — not through a call center or rotating advisor

  • Consistent communication, proactive guidance, and a strategy that adapts as life evolves

Specialized Services:

Some moments in life carry more weight, especially when business ownership, equity compensation, or major transitions are involved. For clients facing added complexity, I offer specialized guidance alongside comprehensive planning and disciplined investment management for areas like:

  • Executive compensation strategy and optimization
  • Business succession planning and liquidity event guidance
  • Risk mitigation strategies, including key person coverage
  • Exit planning for entrepreneurs and family business owners 

I have the experience and capabilities to help you navigate these and any other financial challenges that may lie ahead.




[1] Financial planning is available through our Fee-Based Planning Services program, which offers advisory services for clients with distinct planning needs.
[2] Alternative investments carry specific investor qualifications which can include high income and net-worth requirements as well as relatively high investment minimums. Available to pre-qualified investors only.

About Brian Whatley:

Over the years, I’ve met countless people who arrived with portfolios, but no cohesive plan. Advice scattered across years and firms. No clear strategy, no structure.

That’s why my practice is different. I’ve built it around what most advisory relationships lack: comprehensive planning, disciplined investment strategy, and clear, ongoing direction — delivered personally and with precision.

As a CFP® and CIMA® professional, I take that responsibility seriously — guiding both the plan and the portfolio with structure, clarity, and intent. It’s about having the right strategy and the right guide so you can move forward with confidence.

Brian S. Whatley, CIMA, CEPA, CFP

Senior Financial Advisor
First Vice President - Investment Officer
PIM Portfolio Manager

Kelsey Ruttenberg

Registered Client Associate

Clarity matters now, not later.

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