Erik H Berg, CFP®
Managing Director - Investment Officer

404-842-9022

Simon D Young
Senior Vice President - Investment Officer
PIM® Portfolio Manager

404-240-5465

Coleman H Rudolph, CFP®
Managing Director - Investment Officer

404-842-9053

East Lake Wealth Management Group of Wells Fargo Advisors

Our Mission Statement

To create a high-level, customized, attainable lifelong wealth plan (road map) for each of our clients.

Our Story and Services

Our Process

Guide our clients through this road map and help them make solid investment decisions through predictable behavioral choices.

Our Investment Philosophy

  • Behavior is the cornerstone to a good investment return over your lifetime.
  • Planning is a Process and not a Product.
  • The Plan is a Living Entity that guides you through your decision process.
  • Because you helped design the Plan, you’re more likely to follow it through your life.

Services Include

  • Wealth Management Strategies
  • Retirement Planning
  • Investment Planning Strategies
  • Asset Management
  • 401(k) Rollovers
  • Estate Planning Strategies
  • Cash Management
  • Executive Financial Services
  • 529 Plans
  • Professional Portfolio Management
  • Alternative Investments
  • Business Succession Planning



  • Trust Services*
  • Lending Products
  • Divorce Financial Analysis
  • Planning for Education Funding
  • Commodities
  • Fixed Income
  • Corporate Bonds
  • Municipal Bonds
  • Planning for Individuals with Special Needs
  • Corporate Cash Management
  • Stock Option Plans
  • Annuities

Wells Fargo Investment Institute

Market Commentary
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Meet East Lake Wealth Management Group

Erik H. Berg, CFP

Managing Director - Investment Officer

Coleman H. Rudolph, CFP

Managing Director - Investment Officer

Simon D. Young

Senior Vice President - Investment Officer
PIM Portfolio Manager

Jake Rudolph

Assistant Vice President
Senior Registered Client Associate

Jeanine Delgado

Assistant Vice President
Senior Registered Client Associate

Retirement

Working with you to understand your life goals and develop a personalized wealth strategy. Today and for the years to come.

  • 401(k) Rollovers
  • IRA Plans
  • Retirement income strategies
  • Retirement plan participants
  • Annuities

Investing

Working closely with you to guide your wealth and investments through the most challenging market cycles.

  • Asset Management
  • Wealth Planning
  • Traditional Investments
  • Alternative Investments
  • Impact Investing

Family

Creating customized financial strategies for the challenges that today’s families face.

  • Estate Planning Strategies
  • 529 Plans / Education Savings Planning
  • Long Term Care Insurance
  • Special Needs Planning
  • Trust Services*

Business Planning

Helping you on key aspects of your business such as ownership, liquidity and developing opportunities.

  • Succession Planning
  • Business Planning
  • Qualified Retirement Plans

Ready to start a conversation?

Contact East Lake Wealth Management Group Today.

Contact Us

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Wells Fargo Advisors and its affiliates do not provide legal or tax advice. Any estate plan should be reviewed by an attorney who specializes in estate planning and is licensed to practice law in your state. Insurance products are offered through nonbank insurance agency affiliates of Wells Fargo & Company and are underwritten by unaffiliated insurance companies.

*Bank products and services are available through Wells Fargo Bank, N.A.Wells Fargo Bank, N.A. (“the Bank”) offers various banking, advisory, fiduciary and custody products and services, including discretionary portfolio management. Wells Fargo affiliates, including Financial Advisors of Wells Fargo Advisors, may be paid an ongoing or one-time referral fee in relation to clients referred to the Bank. In these instances, the Bank is responsible for the day-to-day management of any referred accounts.