What Are You Paying For?

Deciding on an advisor to handle your financial well-being is a meticulous process that cannot and should not be made on a whim. Often, there will be several financial advisors an individual will feel comfortable with, and the ultimate decision on who to partner with will come down to the compensation each advisor receives.

However, what exactly are you getting for this fee? Below is a breakdown of some of the services included in your professional fee with our team.

Advisory Services

Below are a few, but certainly not all, of the services we have the ability to provide our clients:
  • Collaborating with you to determine your financial goals, risk tolerance, expectations and develop an investment objective, plan and strategy best suited to work toward achieving those goals
  • Periodically review your plan and strategy to ensure you are on-track and strategically adjust the plan as needed
  • Analyze and review existing investments to ensure they fit into your plan, strategy and risk tolerance and provide alternate investment recommendations if/when it is warranted
  • We will work together, along with your tax advisor, to ensure your portfolio is optimized from a tax standpoint
  • Provide access to various wealth management, insurance, and lending services through our Wells Fargo affiliates

Performance Measurement

Part of our advisory relationship includes a quarterly performance report that provides an overview of your portfolio's current and longer-term performance. Clients have the option of looking at the overall household investment portfolio and/or receiving individual account reports.

The performance report includes:
  • Quarterly Economic Comment
  • Executive Summary
  • Investment Growth
  • Time-weighted returns
  • Historical performance
  • Consolidated report which includes all your Wells Fargo Advisors accounts

Transaction / Trading Costs

Within an advisory account, traditional commissions and transaction fees typically associated with a brokerage account are included in your advisory fee for eligible assets in the account. Generally speaking, by not being compensated per transaction, we are able to provide advice that is considered more objective, allowing us to maximize the growth potential of your investments.

Advisory services are not designed for excessively traded or inactive accounts, and may not be suitable for all investors.  There is a minimum fee per calendar quarter to maintain this type of account. During periods of lower trading activity, your costs might be lower if our compensation was based on commissions.  Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services.  The minimum account size for these programs is $25,000 to $200,000.