Susan Paolo:
Hello, my name is Susan Paolo. I'm a member of the Huffman Mayer Paolo Wealth Management Group of Wells Fargo Advisors. Today I'd like to talk to you about women and investing.

No two investors are the same. No two women have perfectly aligned outlooks on financial matters. And no two men manage their wealth in identical ways. But there are interesting findings from a recent research that are worth discussing with regard to women and investing. Do women really approach investing differently from men? There's some interesting data on this topic that I'd like to share with you.

Women control 14 trillion of the US personal wealth. Women continue to outlive men on average by five years, and 9 out of 10 women will eventually take charge of their family's wealth.

In a recent study of Wells Fargo Advisors clients, single women earned the highest returns, followed by female-led investment accounts. Yet, despite this overwhelming presence in the market, women are more likely to rate themselves as less experienced investors and more likely to feel high levels of stress when it comes to their financial lives.

So how do we handle this mismatch of perception versus reality? Consider these additional findings. Women investors are more likely to work with an investment professional. Women are more inclined to stick to their investment plan.

Our objective as financial advisors is to add value to our clients inherent strengths, so that we can build an action plan for their future based on a collaborative trust. It's imperative that women we work with fully understand their strengths as investors. The fact that women are more likely to stick with their investment plan rather than deviate at every turn of the market or media headline, means it's important to be there when they truly need a trusted advisor. Because even a well-oiled machine can be thrown off by an unexpected life event.

We take the time to get to know our clients and their families as best we can. Our conversations often center around family dynamics, caregiving demands, career status, personal risk tolerance, and their overall life goals.

So let me call you to action today. I've touched briefly on a few interesting facts with regard to women and investing, but I've only really scratched the surface. If you'd like to learn more information, we can share a great report from Wells Fargo Investment Institute called "Women and Investing - Building on Strengths." There's no better time than the present to think about your future. So email us or give us a call today to get started.