What to Do During a Market Selloff: 4 Productive and Proactive Moves

By: Dustin A. Husarik, CFP®
Executive Vice President – Financial Advisor
Magnan Family Wealth Management


When markets take a dip, it’s easy to feel a sense of panic or helplessness. But selloffs – while emotionally uncomfortable – may be prime opportunities to take control of your financial future. Instead of fixating on negative headlines or stressing over market pullbacks, here are four productive actions you can take that might help you stay focused and in control during a selloff, several of which our team is already proactively doing on your behalf. (Of course, each of you have a different plan and adjustments are made based on your specific goals.)

1) Tax-Loss Harvesting: Market declines can make tax-loss harvesting a timely move. This sstrategy involves selling investments that have dropped below your purchase price to realize a capital loss. That loss can then be used to offset gains elsewhere in your portfolio or reduce up to $3,000 of ordinary income on your tax return.

The key is to reinvest the proceeds in a similar investment to maintain your market exposure – without violating the IRS’s wash-sale rule. Over time, tax-loss harvesting can boost after-tax returns while turning short-term pain into long-term gain. (see disclosure 1)

2) Rebalancing Your Portfolio: A selloff often throws your asset allocation out of alignment. Rebalancing brings your investments back in line with your target allocation. It’s a disciplined way to sell what’s held up and buy what’s down – essentially a built-in “buy low, sell high” strategy without having to time the market.

3) Roth Conversions: Lower market values can make Roth IRA conversions more tax-efficient. When you convert assets from a Traditional IRA to a Roth IRA, you pay tax on the amount converted. But if your investments are temporarily down, you may be able to convert more shares for the same tax cost.

Once inside a Roth, future growth and qualified withdrawals are tax-free. A Market downturn is like a discount on future tax-free income – if it fits your long-term plan. (see disclosure 1)

4) Buying Into the Market: If you’ve been sitting on cash, a downturn may offer a more attractive entry point. While it’s impossible to time the bottom, buying during a selloff may allow you to pick up investments at lower valuations.

If you’re nervous about jumping in all at once, consider dollar-cost averaging – investing smaller amounts over time. This approach helps reduce the emotional pressure of trying to “guess” the right moment to invest. (see disclosure 2)

Market selloffs are never fun – but they are part of the journey. By staying proactive, focusing on the long term, and seeing opportunities where others see fear, you may set yourself up not just to endure volatility – but to potentially benefit from it.

If you’d like help reviewing your plan or exploring any of the strategies above, reach out to Brian or myself.

1. Wells Fargo Advisors Financial Network does not provide legal or tax advice. We encourage you to speak to your chosen tax advisor regarding your specific situation.
2. A periodic investment plan such as dollar cost averaging does not assure a profit or protect against a loss in declining markets.



Wells Fargo Advisors Financial Network did not assist in the preparation of this report, and its accuracy and completeness are not guaranteed. The opinions expressed in this report are those of the author(s) and are not necessarily those of Wells Fargo Advisors Financial Network or its affiliates. The material has been prepared or is distributed solely for information purposes and is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy.