Our Approach to Your Finances

Our Mission
The Person Wright Financial Group of Wells Fargo Advisors is committed to one simple, yet important objective:  to work with our clients to achieve their long-term financial goals. We are dedicated to pursuing investment returns that meet or exceed our client's personalized retirement needs in order to help them create the lifestyle they envision and to transfer wealth to future generations. 

Our Portfolio Approach
The portfolio managers in the Person Wright Financial Group of Wells Fargo Advisors combine a traditional, fixed-income and value-investing equity discipline with sophisticated, active-management investing strategies to customize investment solutions designed to meet each client's unique needs. We believe long-term investment success often comes with a dual focus on growth and income. That guiding principle - growth and income - is the Person Wright Financial Group's distinguishing characteristic. 


Although we are not market timers, we challenge ourselves to use current economic data and changing market events to potentially reduce volatility when applicable. Our portfolios are built with the following fundamental objectives:

Current Portfolio Income
Income can be derived from multiple sources. We will use stocks, exchange traded funds, mutual funds, bonds, cash and cash alternatives to pursue above-average yields to a comparable portfolio benchmark. We monitor the yield curve and use different fixed-income products during changing market cycles. We also strive to focus on current dividends with stocks that provide annual dividend growth potential. In the right situation, we can implement an option overlay strategy seeking to maximize short-term income opportunities.

Total Return
Tax efficiency is important to us, but we will not sacrifice our commitment to purse investment gains in order to reduce potential taxes. Total return is simply the value increase or decrease a client receives from their portfolio, regardless of how an asset creates it (growth and income).

Risk Mitigation
Reduce portfolio volatility by building diversified, actively-managed portfolios. We "weed the garden" regularly to remove what we consider underperforming assets. Our commitment to pursuing current income can potentially result in an increase of cash flow, which may help the total return of the portfolio in flat or down markets. 
Options involve risk and are not suitable for all investors.  Before opening an option position, a person must receive a copy of "Characteristics and Risks of Standardized Options."  This document is available from the Person Wright Financial Group of Wells Fargo Advisors at 6320 S Western Ave, Ste 100, Sioux Falls SD  57108 and 605-339-2150 or the Options Clearing Corporation, One North Wacker Drive, Suite 500, Chicago IL  60606.  Please read it carefully before investing.  Supporting documentation available upon request.
All investing involves risk, including the loss of principal.  Past performance is not indicative of future results, and there is no assurance that any investment strategy will be successful.
Investments and investment strategies contained herein are provided for informational purposes only. We would need to review your individual situation before recommending appropriate strategies to you. All investing involves risk, including the possible loss of principal. Stocks offer long-term growth potential, but may fluctuate more and provide less current income than other investments.  Bonds are subject to market, interest rate, price, credit/default, call, liquidity, inflation and other risks.  Prices tend to be inversely affected by changes in interest rates.  The PIM program is not designed for excessively traded or inactive accounts and is not suitable for all investors. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.