Peter Lendrum

Peter Lendrum serves as the North Florida Area Manager within the Greater Florida Market at Wells Fargo Advisors. In this role, he leads a team of Financial Advisors and Client Associates, providing strategic oversight in investment management, practice development, and full balance sheet solutions. His leadership is centered on driving advisor growth, enhancing client engagement, and deepening long-term client relationships. With more than 35 years of experience in the financial services industry, Peter brings deep expertise and seasoned leadership to his role. Peter joined Wells Fargo Advisors in 2017 and worked in National Sales, where he led business development and growth initiatives while coaching Financial Advisors to expand their practices. He supported territories across the Western, Northeast, and Southeast Divisions. In 2025, he was selected as the Area Manager for North Florida, a role that reflects his consistent performance, leadership impact, and commitment to advisor development. Peter earned a Bachelor of Arts degree from St. Lawrence University and completed executive education at the Graduate School of Retail Bank Management at the University of Virginia. He holds FINRA Series 7, 9, 10, and 66 securities registrations, as well as a Florida insurance license for Life, Health, and Variable Annuities. He resides in Palm Coast, Florida, with his wife. They have two adult children living in California and Florida.