What We Believe

Our Investment Philosophy

The Rock Financial Strategies Group will design, implement and monitor a comprehensive, institutional-quality investment portfolio based on your risk profile and long-term goals.

The cornerstones of our investment philosophy are:

  • Obtaining a detailed understanding of your unique situation
  • Managing your investment to meet your needs, not a market benchmark
  • Structuring your portfolio with a focus on controlling volatility and risk
  • Planning your wealth to sustain your standard of living throughout retirement
  • Try to minimize fees and taxes
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Risk is the greatest disruption investors face when pursuing their investment goals. To help reduce risk we:

  • Employ globally diversified portfolios to spread risk and reduce volatility

  • Utilize a disciplined rebalancing schedule to reduce drifts that can alter risk profiles

  • Employ modest tactical shifts to take advantage of short-term investment opportunities while reducing short-term risks

  • We view the use of low-cost index fund usage as key components of long-term success.

We combine passive management in index funds with an overlay of carefully selected individual equities in an effort to provide an optimal mix of assets in each client's portfolio.

Using our Core-Satellite Investment Approach, we adhere to a very disciplined buy and sell strategy.

Our Process

A flexible process focused on your goals | Your financial situation is unlike anyone else’s. That’s why we take the time to understand your specific needs, recommend custom wealth management strategies, and regularly review your progress.

Through a disciplined, yet flexible process and a team-based approach that incorporates the input of your other professional advisors, we help keep you on track for the future you want.

  • Understand | Your needs and goals should drive your financial decisions. We’ll take the time to ask the right questions and understand your life and what’s important to you.

  • Analyze | We’ll thoroughly review your current financial resources to help you understand how your assets are positioned, and how they can work to help you achieve your financial goals.

  • Advise | We’ll make thoughtful and informed recommendations that fully consider your goals and resources. We’ll help you evaluate all options so that you can decide which choices are right for you.

  • Evolve | Through regular communication, we’ll help you review your progress toward your goals. As your needs change or market conditions fluctuate, we’ll discuss whether your strategy is still appropriate for you.

Exchange Traded Funds seek investment results that, before expenses, generally correspond to the price and yield of a particular index. There is no assurance that the price and yield performance of the index can be fully imagined. Exchange Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate and are subject to market volatility, so that an investor's shares, when redeemed or sold, may be worth more or less than their original cost.