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Trenton Potter

Financial Advisor

Phone Number

(616) 395-4709

Toll Free

(800) 444-9423

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Why do families hire me?
Because they want:

  • Confidence with their money
  • Someone who shares their values and understands their goals
  • A legacy that is about more than numbers
  • A clear plan they can actually understand
  • Accountability and follow through
  • A trusted partner who they can count on
I often tell clients that managing wealth is a lot like building a home. You need a strong foundation, a blueprint that reflects your life, and someone who cares enough to walk the job site with you. What you are trying to achieve, your goals, values, and vision for the future guide every recommendation. My job is to help you build something that lasts.

I have been with Wells Fargo Advisors for more than three years, working with a wide range of clients, from business owners navigating retirement plans, cash flow, and succession strategies to families planning for retirement, education, and tax efficient wealth building. Whether you are early in your journey or approaching retirement, I take a holistic approach to Investment Planning designed to evolve with you and reflect what matters most.

How we help:
  • Cash Flow Management
  • Planned Giving Strategies
  • Investment Planning
  • Retirement Planning
  • Insurance Planning
  • Education Planning
  • Legacy Planning
  • Estate Planning Strategies
  • Tax Efficient Planning
What a meeting feels like:
A real conversation. We listen first. We get to the heart of what matters. And then we act with confidence and accountability, together.

Outside of work, I am married to my wife, Lauren, and we have a little girl, Clara. We love spending time with family and friends, golfing together, and finding small adventures whenever we can.

Education

  • Grand Valley State University
family running on beach

Working with Us

We’ll provide the advice and guidance you need to focus on your short- and long-term goals while navigating life’s financial opportunities and turning points. Once we’ve helped you explore your goals, we’ll create an investment plan together to help support them.


What to Expect

We believe your investment strategy should support and sustain your long-term financial future. Drawing on industry-leading investment choices and research, we’ll help you align your strategy to your most meaningful plans and goals for your life. Think of it as a careful, deliberate planning approach that goes way beyond simply aiming for returns and hoping for success. Here’s what you can expect from us:

  • Time – to get to know you and what matters most to you and your loved ones
  • A personalized investment plan tailored to your unique life goals
  • Scheduled reviews with you to help ensure you’re on track to meet your objectives and risk tolerance
  • Holistic, big-picture advice throughout your financial journey

Of course, life often includes unexpected twists and turns. If your goals or financial needs change, simply let us know. We’ll talk through any necessary adjustments to your strategy.  

Put your future into focus today. Contact us to get started on a personalized investment plan.

Ready to Connect? We Are.

Reach out to schedule your discovery session. We can meet online, at our office or another location convenient for you.