Business Plan Toolkit
Having a written business plan can be helpful for the success of any enterprise. It describes all aspects of your business – what it does, the financing it has or needs, its future plans, and your strategy for making it all work. The plan is a roadmap for you and your employees and typically includes the following:
- Cover page and table of contents: List the business name, logo, and contact information for the owner. Also, organize your plan with a table of contents and page numbering.
- Executive summary: Give a brief description of your organization to get people interested. It may be best to wait to draft this section until after you’ve completed the rest of the business plan.
- Market analysis: Describe your industry, target market, and competitors.
- Company description: Explain how your business will meet customer needs and how it will compete with similar businesses.
- Organization and management structure: List who does what in the company, who the owner is, profiles of your management team, and information about your board of directors, along with relevant past experience.
- Marketing and sales plans: Explain how you plan to market your business and generate sales.
- Service or product: Describe your product or service and any copyrights, trademarks, or patents you have.
- Funding requests: Outline current and expected funding needs for the next five years. Include a budget that shows how you expect to use invested capital and any long-term financial strategies.
- Financial projections: Include past and projected income statements, balance sheets, and cash flow statements.
- Appendix: Attach extra documents, such as tax returns, your resume, research, leases or contracts, letters of recommendation, etc.
- Tip: Revise your business plan as circumstances change to keep it up to date with your current strategies and goals. (Wells Fargo Small Business Resource Center)
* Please note that the Business Planning Tool is unaffiliated with Wells Fargo Advisors.