Most people think all planners are “certified,” but this isn’t true. Only those who have fulfilled CFP Board's rigorous requirements can call themselves a CFP® professional.

CFP® professionals are held to strict ethical standards to ensure planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves a CFP® professional.

Planning is a dynamic process. Your financial goals may evolve over the years due to shifts in your lifestyle or circumstances such as an inheritance, career change, marriage, house purchase or a growing family. As you begin to consider how best to manage your financial future, you should feel confident knowing that with a CFP® professional, you’re working with someone committed to providing the highest standard of financial services.