Bruce A. Davidson

With more than 31 years' experience as a Financial Advisor, I am dedicated to helping
my clients meet their financial needs. Backed by the vast resources of Wells Fargo
Advisors, I am fully invested in my clients.

I graduated from Boise State University with a degree in Economics and worked as a
Financial Advisor with UBS before joining the firm. I take pride in working for a firm
that puts you first. I strive to help each one of my clients plan for a financial future in a
way that best meets his or her goals. Whether you are planning your retirement,
saving for your children's or grandchildren's education, or looking to preserve your
wealth, I can help.

I can provide access to lending services offered by Wells Fargo affiliates. A
personalized approach to goals and objectives can be found in one institution.

Away from the office, I am active with youth basketball and soccer, the Boy Scouts of
America, and enjoy traveling. My wife Debbie and I live in Boise with our children Blake,
Blaine, Brianna, Brenna, and Brielle.

Comprehensive Investment Planning

Making sure your wealth continues to work in support of the goals you have
established takes careful planning. Such planning is not a single event. It is a process.
As your life circumstances change, so must the investment strategies I use to help stay
on course towards meeting your objectives. That is why I work with you, one on one, to
design investment strategies targeted to your specific needs and goals. In addition, I
will help you stay current with tax law changes and estate plan issues to help preserve
your wealth- now and for generations to come.

Investment Process

You'll receive tools and support to develop a detailed inventory of all of your financial
assets so you can find out exactly where you stand. This computerized evaluation puts
your total securities portfolio in perspective by providing you with the current price,
profit or loss, income, and current yield on items held in your portfolio. I will help
evaluate whether certain estate planning strategies- such as a trust are appropriate
for your individual circumstances. I will use a team approach to coordinate estate
planning strategies with you and your attorney. Any investment strategy, no matter how well designed, is of little value unless it is implemented and maintained. I will help ensure
that your investment plan is put into action and that it is coordinated with your
attorneys and accountants on your behalf.

About Wells Fargo Advisors

TTrust services available through banking and trust affiliates in addition to nonaffiliated
companies of Wells Fargo Advisors. Wells Fargo Advisors and its affiliates do
not provide legal or tax advice. Any estate plan should be reviewed by an attorney who
specializes in estate planning strategies and is licensed to practice law in your state.