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Franklin R. Etter II, CFP, AWMA
Executive Director
Branch Complex Senior Manager
Franklin R. Etter II, CFP®, AWMA™, is an Executive Director and Branch Complex Senior Manager with Wells Fargo Advisors in Holladay, Utah. With 22 years of experience in wealth management, Franklin is focused on helping Financial Advisors grow their practices, strengthen their teams, and build durable businesses within a high-performing branch culture.
He believes the best Financial Advisors are looking for more than a platform. They are looking for leadership that understands their business, advocates for their growth, helps remove obstacles, and creates an environment where talented professionals can do their best work. His leadership approach combines strategic thinking, professional development, operational discipline, creativity, and a deep commitment to helping advisors elevate the way they serve clients.
Franklin holds the CFP® and AWMA™ designations and earned a Bachelor of Science degree in economics from the University of Utah. A long-time Utah resident, Franklin lives with his wife, and their five children.
CA Insurance License Number: 0F54936. Resident State UT.
Certificates
CFP, AWMA
2026 Outlook: Trendlines over headlines
Wells Fargo Investment Institute’s 2026 Outlook goes beyond headline noise to focus on durable trends—interest-rate cuts, tax incentives, and AI-driven growth. See what these could mean for stocks, bonds, real assets, and alternative investments.
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