OUR STORY

Hon Capital Group of Wells Fargo Advisors provides investment management solutions designed to help preserve and create wealth for high-net-worth individuals and family-owned businesses. Our team of investment professionals takes a comprehensive approach to wealth management that includes estate planning strategies, retirement planning for business owners and executives, tax-efficient investment planning strategies and risk management. In developing client solutions, we strive for the long-term generation of growth and income.
Since 1995, Hon Capital Group of Wells Fargo Advisors has been providing wealth management solutions to high-net-worth individuals and family-owned businesses. Our offices are located in Chicago, IL and Winston Salem, NC, though our clients are across the country in over 30 states. The average client has been with us for over 20 years. We work with our clients and their other professional advisors—including CPAs and attorneys—as part of a comprehensive advisory process to coordinate financial, estate, tax, and philanthropic plans to ensure they are unified in working to help our clients achieve their goals. Our relationship approach is to be the family office of our clients.

What makes Hon Capital Group different is our team, management style, and resources.

Recently, we were recognized as one of Forbes 2023 best-in-state wealth management teams.1



1The Forbes Best-in-State Wealth Management Teams rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

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TEAM

The team consists of Rob Hon, founding partner and managing director; Emanuel Zalants, partner and associate vice president; Julie Byrnes, assistant vice president; and Gina Eybel, client performance analyst.

Part of what makes our team unique is the long-standing working relationship among us—Gina has worked with Rob since 2002, Julie has worked with Rob since 2006, and Emanuel has known Rob since 2007 before partnering with him in 2017. Additionally, the team spans four generations.

By the team having a long tenure together and by having a diversity in age, our intention is to have a familiar advisory consistency with our clients’ families so that the multigenerational planning that occurs over decades is facilitated by our team who constructed the plan.

ADVISORY MANAGEMENT STYLE & RESOURCES

Our advisory style is distinct in that we operate open architecture and create bespoke portfolios for each client. This means that we are not forced to only look at specific equities or just follow our analysts’ recommendations and that our clients are not thrown into a general strategy. Everything is done for what is best for that particular client. 

We believe that our primary objective is to manage risk. This is seen in how we invest, what we invest in, and the tools we use to monitor risk over time.
Our approach to deploying capital into the market is strategic in nature. We view cash as an important asset class that seeks to 1) provide working capital available to be deployed when markets are down and 2) as a hedge when markets are volatile. Because of this, we believe that it is important to have a high allocation of cash on hand. Because of the safety cash provides, we want to be cautious in our approach in deploying it into the market, thus the act of adding more inherent risk to the portfolio.

Given the inverse nature of the current yield curve, we see opportunities in fixed income. For income purposes, we favor short-term instruments. Given where the Fed is on their path of interest rate changes, we do see opportunities with longer duration bonds which is likely to benefit once the Fed pauses and cuts rates. Our philosophy with fixed income is to be tactical in having short duration for income purposes and long duration for a more total return strategy. 

As for equities, we look for companies that present what we believe are strong fundamentals by having low debt, high cash on hand, solid free cash flow, and significant revenue generation. Currently we believe that domestic technology companies could embody these attributes. However, any investment ideas should be in conjunction with your Advisor that aligns to your risk tolerance and time horizon. Additionally, we see favorable trends in the areas of Healthcare, Financials, specific Industrials, and what we’d consider to be next-gen technologies. Given the uncertainty of the market over the last several years, we believe it is important to be a specialized investor over a general investor.

Since no one investment program is appropriate for all types or investors, this information is provided for informational purposes only. We need to review your investment objectives, risk tolerance and liquidity needs before we introduce appropriate investment programs to you.

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