With more than 34 years of experience in financial services, I help manage assets for individuals, families, trusts, retirement plans, charitable organizations, and businesses. I take a long‑term investment approach, working closely with clients to develop and implement strategies designed to build wealth and help them pursue their financial goals. My mission is to provide objective, timely financial advice and a consistently high level of professional service—supporting clients in both growing and preserving their wealth.

I joined Wells Fargo Advisors in 1999 after serving as a Financial Advisor with Piper Jaffray for six years. I hold a bachelor’s degree in finance from Iowa State University and am committed to ongoing professional development. I have earned the CERTIFIED FINANCIAL PLANNER® designation from the Certified Financial Planner Board of Standards, Inc. (CFP Board). For this designation, I had to complete approved educational programs, pass rigorous examinations, and meet stringent experience requirements. I have also earned the Accredited Asset Management Specialist designation (AAMS®). My industry registrations include the Series 7 and 66, as well as life and health insurance licenses.

Outside the office, I enjoy hunting, biking, and traveling. My wife, Debby, and I live in Ankeny and especially enjoy spending time with our grandchildren.

Industry Recognition

Hudson Nielsen Wealth Management Group of Wells Fargo Advisors has been named as one of Forbes Best-in-State Wealth Management Teams for 2026.<sup>1

 

1</sup>2026 Forbes Best-in-State Wealth Management Teams: Awarded January 2026; Data compiled by SHOOK Research LLC based on the time period from 3/31/24 - 3/31/25 (Source: Forbes.com). The Forbes Best-in-State Wealth Management Teams rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management (minimum variable by state), revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 12,787 wealth management teams were considered for the rating; 6,149 (48% of candidates) were named 2026 Forbes Best-in-State Wealth Management Teams.

As a Financial Advisor, I am committed to helping individuals meet their financial needs by designing investment strategies tailored to their long‑term goals and risk tolerance. Having worked through significant market cycles, I draw on my experience to help clients build portfolios that support their financial objectives and goals.

I began my financial services career in 2013 as a Financial Advisor with Wells Fargo. Today, I’m proud to serve on a multi‑generational team alongside my father, Bill Hudson, and my husband, Alec Nielsen, Financial Advisors. I primarily work with individuals and families, focusing on preserving and growing wealth across generations.

Prior to joining Wells Fargo, I earned a bachelor’s degree in finance from Iowa State University.  My industry registrations include the FINRA Series 7 and 66, as well as life and health insurance licenses.

Away from the office, I enjoy attending Iowa Hawkeye athletic events and biking the trails throughout the Des Moines area. My husband and I live in Waukee with our children Mila & Axel, and our dogs, Simba & Malley.

Industry Recognitions

Holly has been named as one of Forbes Top Next - Gen Wealth Advisors Best-in-State in 2024 and 2025.¹

Holly has been named as one of Forbes Top Women Wealth Advisors Best-In-State in 2025 and 2026.²

Hudson Nielsen Wealth Management Group of Wells Fargo Advisors has been named as one of Forbes Best-in-State Wealth Management Teams for 2026.<sup>3



1</sup>2024 Forbes Top Next-Gen Wealth Advisors Best-In-State: Awarded August 2024; Data compiled by SHOOK Research LLC based on the time period from 3/31/23 - 3/31/24 (Source: Forbes.com). 2025 Forbes Top Next-Gen Wealth Advisors Best-In-State: Awarded August 2025; Data compiled by SHOOK Research LLC based on the time period from 3/31/24 - 3/31/25 (Source: Forbes.com). The Forbes Top Next-Gen Wealth Advisors Best-in-State rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

 

²2025 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2025; Data compiled by SHOOK Research LLC based on the time period from 9/30/23 - 9/30/24 (Source: Forbes.com). 2026 Forbes Top Women Wealth Advisors Best-in-State: Awarded February 2026; Data compiled by SHOOK Research LLC based on the time period from 6/30/24-6/30/25 (Source: Forbes.com) The Forbes Top Women Wealth Advisors Best-in-State rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

 

³2026 Forbes Best-in-State Wealth Management Teams: Awarded January 2026; Data compiled by SHOOK Research LLC based on the time period from 3/31/24 - 3/31/25 (Source: Forbes.com). The Forbes Best-in-State Wealth Management Teams rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management (minimum variable by state), revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 12,787 wealth management teams were considered for the rating; 6,149 (48% of candidates) were named 2026 Forbes Best-in-State Wealth Management Teams.

As a Financial Advisor, I partner with clients to help them discover, define, and prioritize their financial goals. My process begins with listening—understanding each client’s unique story, concerns, and aspirations so we can build a plan that reflects what matters most to them.

I’m also proud to work alongside my family who are financial advisors including my wife, Holly Nielsen, and father-in-law, Bill Hudson.

I’ve been in the financial services industry since 2009. Before joining Wells Fargo Advisors, I focused on business development and wealth advising for several Iowa‑based companies. Throughout my career, I’ve remained committed to ongoing education, earning the Chartered Financial Consultant (ChFC®), Chartered Retirement Planning Counselor (CRPC®), and Chartered Mutual Fund Counselor (CMFC®) designations. I also hold the FINRA Series 7 and 66 registrations, along with life and health insurance licenses.

I earned my bachelor’s degree in Marketing from the University of Iowa Tippie College of Business. During my time in Iowa City, I was an active member of the community and a passionate Hawkeye supporter. Today, I continue my commitment to service by serving on the Foundation Board of Directors for Broadlawns Medical Center.

Outside of work, I love spending time with my wife, Holly; our children, Mila and Axel; and our dogs, Simba and Malley. You can often find us on family bike rides, cheering on the Iowa Hawkeyes and North Carolina Tar Heels, or tackling home improvement projects.

Industry Recognition

Hudson Nielsen Wealth Management Group of Wells Fargo Advisors has been named as one of Forbes Best-in-State Wealth Management Teams for 2026.<sup>1

 

1</sup>2026 Forbes Best-in-State Wealth Management Teams: Awarded January 2026; Data compiled by SHOOK Research LLC based on the time period from 3/31/24 - 3/31/25 (Source: Forbes.com). The Forbes Best-in-State Wealth Management Teams rating algorithm is based on the previous year's industry experience, interviews, compliance records, assets under management (minimum variable by state), revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 12,787 wealth management teams were considered for the rating; 6,149 (48% of candidates) were named 2026 Forbes Best-in-State Wealth Management Teams.

With more than 26 years of experience in the financial industry, I am committed to delivering exceptional client service while providing comprehensive administrative support to our team of financial advisors. I assist clients with a wide range of service needs, prepare account reports, support financial reviews, and help facilitate trades to ensure a smooth and efficient client experience.

Before joining Wells Fargo Advisors, I served as an Army Infantryman with the 10th Mountain Division, deploying to Somalia, Haiti, and other sensitive locations around the world. After completing my military service, I earned a bachelor’s degree in Finance from the University of Illinois and began my financial career as an advisor with Ameriprise Financial in Chicago.

I relocated to Iowa from the Chicago suburbs in 2008 and now live in Grimes with my wife, Lisa, and our son, Cameron. Outside of work, I enjoy attending Illinois football and basketball games and spending time outdoors, often exploring local hiking paths.