
Understand: We listen to empathize with our clients’ distinctive needs. What legacy they want to leave? To where are they navigating right now? When is the right time to discuss multi-generational planning? Why enlist the support of a committed guide? How can we work together to ensure their dreams for retirement, comfort of loved ones, and philanthropic aspirations?
Plan: What was uncovered in the understanding phase? Does the client want to focus on growing their assets? Or are they thinking about a legacy plan? Maybe they want to make an impact in the community. Whatever the goal, the Planning phase helps people think about their money in more deliberate ways, guiding them toward outcomes that make the most impact based on their distinctive objectives. Planning uncovers the complete person, exploring available options, and providing a decision-making framework.

Propose: The Proposal phase brings it all together, and into clear focus. Opportunities that have emerged through the process are now explored, and options are provided that can deliver on their goals, whether it’s purchasing a home, paying for college, or putting on a fairy-tale wedding. This is where people, through simulated scenarios, get to see the real impact decisions can have on their multi-generational plans.
Implement: Values have been discussed, intentions crystallized, and scenarios explored. Now it’s time to take action. In the Implementation stage, we tap into our array of solutions to build a step-by-step plan to help realize a client’s unique goals. Our subject matter experts across Wells Fargo Advisors as well as tax and legal professionals are available to help guide the process. In the end, everyone is clear on what needs to be done next — and why.
Revisit: As our clients' lives change, we will revisit their goals to ensure the client's overall plan is either still consistent with the original goals, if not, their plan needs to be adjusted to accommodate new goals or unexpected events along life’s journey.