We are pleased to announce that Michael V. LaLoggia has once again been named to the Wells Fargo Advisors Platinum Council. He has been a member of the Platinum Council from 1991-2023. Erich Vargaz, CFP®, has also been named a Platinum Council member and has been a member of the group from 2018 -2023.

The Platinum Council (previously knwown as Premier Advisor) distinction in held by a select group of Financial Advisors within Wells Fargo Advisors as measured by completion of educational components, business production based on this past year, and professionalism. Additional criteria, best practices and team structure, may also be used to determine recipients.

Have a plan. Most financial success comes from having a plan. Most financial failure comes from a lack of planning.

Markets are efficient in the long term and can be inefficient in the short term.  Respect the evidence: "beating" the market is highly unlikely and costly to attempt.  Instead, fully capture market returns with globally diversified portfolios.

Thoughtfully allocate between equities (for growth), fixed income (to reduce portfolio volatility), and alternatives (to further diversify) based on individual goals and risk tolerance from your plan.

Rebalance systematically.  Avoid market timing. 

Diversify broadly across asset classes and geographies.  No big bets. 

Costs matter. Minimize transaction costs. 

Taxes matter.  Use tax-advantaged accounts wisely.  Realize gains strategically.  Harvest losses. 

Simpler is (usually) better.

Ignore the noise.