Do women really approach investing differently than men?

There’s some interesting data on this topic…
  •  Women control $14 trillion of U.S. personal wealth
  •  Women continue to outlive men, on average, by five years
  •  9 out of 10 women will eventually take charge of their family’s wealth

In a recent study of Wells Fargo Advisors’ clients¹, single women earned the highest returns, followed by female-led investment accounts. Yet, despite this overwhelming presence in the market, women are more likely to rate themselves as “less-experienced” investors and more likely to feel “high levels of stress” when it comes to their financial lives.

So how do we handle this mismatch of perception versus reality

Consider these additional findings…
  1.  Women investors are more likely to work with an investment professional, and
  2.   Women are more inclined to stick to their investment plan

Our objective as investment professionals is to add value to our clients’ inherent strengths so we can build an action plan for the future based on a collaboration of trust.

The fact that women are more likely to stick with their investment plan rather than deviate at every turn of the market or media headline means it’s important for us to be there when they truly need a trusted investment professional who can help them manage unexpected life events.

For more information on Women and Investing, click to read this incredible report from the Wells Fargo Investment Institute.  

1 SOURCE: “Women and Investing,” Wells Fargo Investment Institute, CAR-0620-04378