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We want you to be a confident investor so you can work toward your life goals and dreams. We will strive to empower you through customized, goal-oriented investment strategies. Long-term relationships are built on the trust we aim to earn through integrity, hard work and service.

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Meet Our Team

James R. Moore, CFP®

Managing Director - Investments

Phone Number

(314) 746-2974

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Jim, who has over 45 years of investment experience, joined Wells Fargo Advisors in 2009 as a Managing Director - Investments. He previously was with Smith Barney for over 25 years and received his SCA (Senior Consulting Associate) from the Consulting Group of Smith Barney. The St. Louisan received his Bachelor of Science degree from the University of Colorado and obtained his CERTIFIED FINANCIAL PLANNER® professional certification from the College for Financial Planning in Denver, Colorado. Moore has been named to Platinum Council* list at Wells Fargo Advisors from 2009-2025, former member of the FINRA Arbitration Board and the American Arbitration Association. Jim has been featured in 2023 Barron’s “America’s Top1200 Financial Advisors” **, also in 2024 Forbes ”Best–In-State Wealth Advisors***, as well as been quoted in the Wall Street Journal, and has appeared on CNBC Squawk on the Street and local media. He has been a recipient of the 2024 Five Star Wealth Manager**** award, as seen in St. Louis Magazine in 2024. Moore is a former member of A.P.I.C. (Association of Professional Investment Council) and served on the St. Louis Art Museum Endowment Council. The St. Louis Chapter of the National Neurofibromatosis Foundation and former board member of the Judevine Center Annual Ball.

Jim resides in St. Louis with wife, Connie and their five children. *2024-2025 The Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by business production from the previous year and professionalism. 2009-2023 The platinum Council distinction is held by a select group of Financial Advisors as measured by one or more of the following: completion of educational components, business production form the previous year, and professionalism. Additional consideration may have included best practices and team structure.
**2023 Barron’s Top 1200 Financial Advisors in 2023 2023 Barron’s Top 1,200 Financial Advisors: Awarded March 2023; Data Compiled by Barron's based on the time period from Oct. 2021 - Sept. 2022 (Source: Barrons.com) The Barron’s Top 1,200 Financial Advisors ratings are based on the previous year’s assets under management, revenue generated for the advisors’ firms, and the quality of the advisors’ practices. Investment performance isn’t an explicit factor because clients have varied goals and risk tolerances. Self-completed questionnaire was used
for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

***[2024] Forbes Best-In-State Wealth Advisors in 2024 2024 Forbes Best-In-State Wealth Advisors: Awarded April 2024; Data compiled by SHOOK Research LLC based on the time period from 6/30/22 - 6/30/23 (Source: Forbes.com) The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.

****The Five Star Wealth Manager award was issued by Five Star Professional (FSP) for the time period 12/12/2023 through 7/9/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 2685 St. Louis-area wealth managers were considered for the award; 187 (7% of the candidates) were named 2024 Five Star Wealth Managers. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards;
5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future.


Visit www.fivestarprofessional.com
California Insurance License Number: 0C48117. Resident State: MO



Certificates

CFP®

Thomas S. Lennartz

Managing Director - Investment Officer
PIM Portfolio Manager

Phone Number

(314) 746-2934

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Tom’ s over 35 years of experience is based in the areas of equity and fixed income research. Tom is a qualified Wells Fargo Advisors PIM® Portfolio Manager. As one of the few PIM® Managers, he manages customized portfolios that include stocks, bonds and mutual funds in a single account.
Lennartz received his Bachelor of Science degree with the emphasis in Finance and Banking from the University of Missouri, Columbia. A Wells Fargo Advisors employee since 2009, Tom is currently holding the title of Managing Director– Investments, PIM® Portfolio Manager. Tom formerly served on the board of directors for Maryknoll Lay Missionaries Foundation. He has been a recipient of the 2024 Five Star Wealth Management**** award, as seen in St. Louis Magazine.
Tom resides in Kirkwood, Missouri with his wife. His two sons Alexander and Nicholas graduated from University of Southern California, Los Angeles and University of Colorado Boulder.

****The Five Star Wealth Manger award was issued by Five Star Professional (FSP) for the time period 12/12/2023 through 7/9/2024. Fee paid for use of marketing materials. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria. 2685 St. Louis-area wealth managers were considered for the award; 187 (7% of the candidates) were named 2024 Five Star Wealth Managers. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. The award is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser (RIA) or a registered investment adviser representative; 2. Actively licensed as a RIA or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by FSP, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or FSP’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through FSP’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. FSP does not evaluate quality of services provided to clients. The award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by FSP or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by FSP in the future.
Visit www.fivestarprofessional.com

Lumi Bala

Senior Registered Client Associate

Phone Number

(314) 746-2910

Lumi has been a member of The Moore-Lennartz Wealth Management Group of Wells Fargo Advisors for 24 years. She is Series 7, 63 and 65 registered with The Financial Industry Regulatory Authority. Her areas of focus are Executive office administration, managing daily communications of account support with our clients, supporting financial advisors in maintaining their portfolio investment management files, the website and reports. Her highest priority is assisting the group in realizing client satisfaction through highest quality of service.
Lumi loves travelling, cooking on Sundays for her children and 5 grandchildren, and teaching Yoga to her family and to the local library. She is Chopra Vedic Educator, which entails teaching Yoga, Primordial Sound Meditation, and Chopra Heath.

Maggie Luedloff

Senior Registered Client Associate

Maggie holds her series 7 and 63 licenses and has almost 3 decades of industry experience. She focuses on client support, office administration and assisting financial advisors in managing client portfolios. Maggie is committed to serving clients with dedication and integrity.

Along with her husband and son, Maggie enjoys spending time at their farm in southeast Missouri entertaining family and friends on the weekends. They delight in maintaining their lake and tending to the chickens, ducks and geese.

Why Invest With Us

Why Invest With Us

Your financial needs and goals are uniquely your own. When investing or working with us, you’ll benefit from a flexible, customizable planning approach and the support of a company dedicated to helping investors thrive and succeed.

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