Rob Renicker
Senior Vice President - Investments
“Each client is unique. I enjoy getting to know each of them so I can better guide them through each phase of the investment process.”
Background and Experience
Rob began his financial services career working alongside his father, Bob Renicker as an Investment Associate with UBS Financial Services. In 2006, they moved their practice to Wachovia Securities (now Wells Fargo Advisors). In 2015, his Dad passed away; he is missed by all whose lives he touched. Rob is honored to have been able to work with his dad for 11 ½ years and he considers it a privilege to carry on the team that they built together.
Rob earned an Associate in Arts degree in General Studies at Tyler Junior College and a Bachelor of Science degree in Business Administration at Louisiana State University in Shreveport. In addition to holding the Series 7 & 66 securities registrations & insurance license, he also earned the CERTIFIED FINANCIAL PLANNER™ designation. This certification reinforced his understanding of the necessity of teaming up with specialists in different fields to assist his clients with a myriad of needs.
Away from the Office
Rob and his wife, Meghan live in Tyler, TX along with their twins, Robby & Jocelyn. They enjoy attending their children’s various activities and spending time together as a family. One of their favorite pastimes is watching football and Rob enjoys playing golf. He is active in his Christian faith through worship at Green Acres Baptist Church. He currently serves as an Insurance Committee Member. He is also a member of The Tyler New Comers Club and is a member of the Louisiana Teach, LSU Shreveport and Tau Kappa Epsilon Fraternity Alumni Associations.
Lisa Lowrance
Senior Registered Client Associate
Assistant Vice President
“Lisa believes in providing personal attention and solutions for each client by focusing on their individual needs. Her mission is to build long term relationships based on trust and superior service.”
Background and experience
With over 20 years of financial services experience, Lisa has worked as a Registered Client Associate, Operations Manager & as a Field Support Governance Specialist. She holds the Series 7, 66, 9 & 10 securities registrations and is also insurance licensed.
Focus
Lisa works exclusively with Financial Advisor, Rob Renicker and she feels that it is a calling and privilege to assist our clientele. As a registered representative, she can enter trades along with assisting clients in strategic planning and administrative needs. She believes that her personable approach shows that she truly cares about Rob’s clients and their families. Her mission is to build long term relationships based on trust and superior service that clients deserve.
Away from the office
Lisa is an avid reader who volunteers with the “ninja” Great Thoughts Great Reads program reading and reviewing upcoming novels. She is dedicated to actively participating in the growth and well-being of her local community. Volunteering with Alzheimer’s related organizations and participating in Alzheimer’s prevention initiatives is near and dear to her heart. She is a member of the Delta Gamma Fraternity Alumni Association and a past member of the Junior League of Tyler and through this organization, she has had the privilege of volunteering with many local organizations within her community. Lisa enjoys traveling and spending time with her husband, Michael who is a speech therapist for a home health agency. They are active members of Bethel Bible Church in downtown Tyler.
Trudy Menke
“As a Client Associate with over 30 years’ industry experience, Trudy is committed to providing clients with top notch service excellence.”
Background and experience
Trudy began her career in 1981 with Eppler Guerin & Turner as a Client Associate. She previously worked at Smith Barney, Paine Webber & Dain Rauscher. Trudy joined Wells Fargo Advisors in 2016 as an Operations Specialist in which she juggled time sensitive transactions with multiple deadlines throughout the day. She helped onboard new staff and provide cashiering and other operational training to employees from other branch locations. Trudy has also assisted with branch audit preparation, document retention & participated in educational Client Associate conference calls. In 2018 Trudy transitioned to her current role as Senior Registered Client Associate working alongside Financial Advisor, Rob Renicker which allowed her to focus on what she does best – help & assist clients.
Focus
As a seasoned professional, Trudy excels in her role and is well regarded by clients and their families. Her multi-tasking and organizational skills help provide an excellent client experience. She handles administrative tasks such as client contacts, account opening & maintenance, fund transfers & disbursements, & document processing. Her personable approach is appreciated by clients.
Away from the office
As a master gardener, Trudy loves being outdoors planting and creating unique landscaping areas. She has a fondness for growing and maintaining bougainvillea flowers. She enjoys traveling especially to tropical places with friends and family. Trudy is “GiGi” to her two grandchildren, Kruze & Laiken. She can often be found attending their many sporting and cheering events. Trudy is a former member of the Salvation Army Women’s Auxiliary and Smith County Master Gardener’s Association. She is a member of First Baptist Church Frankston and has volunteered with various church related activities.