Steve Rice, CRPS

Steve Rice, CRPS®

Steve Rice, CRPS® is a Managing Director of Investments with Iron City Wealth Management of Wells Fargo Advisors in Birmingham, Alabama. With more than 35 years of experience in financial services, he is dedicated to helping retirees, corporate executives, business owners, foundations, nonprofits, and corporations make informed financial decisions and pursue the goals that matter most to them. Steve is committed to serving as a trusted advisor, helping clients simplify their financial lives and align their investment strategies with their broader financial goals.

Steve works as part of a collaborative advisory team that provides personalized wealth management strategies and coordinated advice. He earned a Finance degree from Auburn University and began his career in private banking before transitioning to wealth management in 1997. Since joining Wells Fargo Advisors in 2020, he has earned the CRPS®, Senior PIM Portfolio Manager, and Private Wealth Financial Advisor designations. Steve has been recognized as a Forbes Best-in-State Wealth Advisors from 2021 through 2026, while Iron City Wealth Management was named a Forbes Best-in-State Wealth Management Teams from 2023 through 2025.

Beyond his professional responsibilities, Steve is deeply committed to his faith, family, and community. He serves in leadership and investment committee roles with Dawson Memorial Baptist Church and the Alabama Institute for the Deaf & Blind Foundation. Outside the office, he enjoys golf, boating, fishing, and spending time with his wife, Jeannie, and their two adult children, Caroline and Ben and their families.

 

2026 Forbes Best-In-State Wealth Advisors; Awarded April 2026; Data compiled by SHOOK Research LLC based on the time period from 6/30/24- 6/30/25 (Source: Forbes.com). 2025 Forbes Best-In-State Wealth Advisors; Awarded April 2025; Data compiled by SHOOK Research LLC based on the time period from 6/30/23- 6/30/24 (Source: Forbes.com). 2024 Forbes Best-In-State Wealth Advisors; Awarded April 2024; Data compiled by SHOOK Research LLC based on the time period from 6/30/22 - 6/30/23 (Source: Forbes.com). 2023 Forbes Best-In-State Wealth Advisors: Awarded April 2023; Data compiled by SHOOK Research LLC based on the time period from 6/30/21 - 6/30/22 (Source: Forbes.com). 2022 Forbes Best-In-State Wealth Advisors: Awarded April 2022; Data compiled by SHOOK Research LLC based on the time period from 6/30/20 - 6/30/21 (Source: Forbes.com). 2021 Forbes Best-In-State Wealth Advisors: Awarded February 2021; Data compiled by SHOOK Research LLC based on the time period from 6/30/19 - 6/30/20 (Source: Forbes.com). View Award Disclosures

2025 Forbes Best-in-State Wealth Management Teams: Awarded January 2025; Data compiled by SHOOK Research LLC based on the time period from 3/31/23 - 3/31/24 (Source: Forbes.com). 11,674 wealth management teams were considered for the rating; 5,331 (45.66% of candidates) were named 2025 Forbes Best-in-State Wealth Management Teams. 2024 Forbes Best-in-State Wealth Management Teams: Awarded January 2024; Data compiled by SHOOK Research LLC based on the time period from 3/31/22 - 3/31/23 (Source: Forbes.com). 2023 Forbes Best-in-State Wealth Management Teams: Awarded January 2023; Data compiled by SHOOK Research LLC based on the time period from 3/31/21 - 3/31/22 (Source: Forbes.com). View Award Disclosures