Alex Cherubin

Alex Cherubin

    • Managing Principal
    I work with clients to provide comprehensive investment planning through a structured process. For more than 36 years, I have helped clients address their financial concerns and develop sound strategies by focusing on each individual’s specific needs. With extensive experience throughout major shifts in financial markets, I have dedicated myself to delivering the personalized investment planning services my clients deserve.

    After spending much of my youth in Los Angeles, I began my professional career at Shearson Lehman Hutton/Smith Barney working as a financial advisor. I then transitioned to Merrill Lynch, as a branch manager and financial advisor. After years of experience with large brokerage firms, I decided to start my own company, Cherubin Asset Management, in 2006.

    Through my relationships with estate planning attorneys, professional money managers, and insurance professionals, my goal is to take a team approach to providing personalized investment advice for individuals, families, and small businesses.

    In addition to helping clients, I am committed to serving my community. I have volunteered with several local organizations including EFAA(Food Bank), Boulder Rotary Club, and the Broadmoor Rotary (Treasurer Role). I am currently serving as a board member at Blue Sky Bridge, a child abuse intervention and education center.

    Away from the office, I spend much of my free time enjoying various outdoor activities such as hiking fourteeners, mushroom hunting, playing chess, rummikub, and participating in collector car shows.

    CA Insurance License # 0B20698, Resident State CO 

    Helping Clients Succeed Financially

    It’s natural — and wise — to examine your financial outlook. A Financial Advisor can provide the advice and guidance you need to focus on your goals. I can help you start planning now for the future. I am backed by the resources, expertise, and investment selection of one of the nation’s most recognized financial services companies.