Our Designations & Recognitions


Working with a Certified Financial Planner™ (CFP®) Professional
Most people think all planners are “certified,” but this isn’t true.  Only those who have fulfilled the CFP Board’s rigorous requirements can call themselves a CFP® professional.  CFP® professionals are held to strict ethical standards to ensure planning recommendations are in your best interest.  What’s more, a CFP® professional must acquire several years of experience related to delivering financial services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves a CFP® professional.
Planning is a dynamic process.  Your financial goals may evolve over the years due to shifts in your lifestyle or circumstances such as an inheritance, career change, marriage, house purchase or a growing family.  As you begin to consider how best to manage your financial future, you should feel confident knowing that with a CFP® professional, you’re working with someone committed to providing the highest standard of financial services.

Certified Investment Management Analyst (CIMA®)
The designation Certified Investment Management Analyst (CIMA®) is the professional hallmark in the investment field, and is bestowed by The Investment Management Consultants Association (IMCA). The CIMA® designation identifies a Financial Consultant who can help the Client establish and obtain realistic financial objectives. The CIMA® professional provides objective investment advice and guidance to both individuals and institutions. The CIMA® designation indicates that the recipient has integrated a complex body of investment knowledge and applies it systematically and ethically to specific clients’ needs. The CIMA® designation indicates that the holder has mastered Legal and Regulatory Environment, Investment Policy, Appropriate Asset Allocation, Risk Management, Determining Return on a Portfolio, IMCA’s Performance Reporting Standards, Performance Measurement and Attribution, International Financial Markets, Alternate Investment Structures, and Tax Efficiency, and applies them ethically.

Chartered Retirement Planning Counselor (CRPC®)
This CRPC® program focuses on the pre- and post-retirement needs of Clients. These needs include the Retirement Planning Process, Identifying Sources of Retirement Income, Meeting Multiple Financial Goals, Individual Deferred Compensation, Employer-Sponsored Plans, Planning for Incapacity, Disability, and Long-Term Care, When to Retire, and Investment, Cash Flow, and Distribution Strategies During Retirement.


Next-Gen Best-In-State Wealth Advisors
Recently in 2019, Jon was selected as one of the “Next-Gen Best-In-State Wealth Advisors” in California, according to Forbes Magazine. This year’s Next-Gen Best-In-State Wealth Advisors list spotlights more than 1,485 advisors from Alaska to Florida with team assets amounting to more than $1 trillion. This prestigious award has Jon listed at #95. The Forbes Next-Gen Wealth Advisors rankings, developed by SHOOK Research, is based on an algorithm of qualitative criterion, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of four years' experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records and industry experience. Portfolio performance is not a criterion. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Top 100 Wealth Advisor Moms
In 2018, 2019, & 2020, Rhonda was selected for the “Top 100 Wealth Advisor Moms” by Working Mother Magazine and SHOOK Research. For this designation, SHOOK considered wealth advisors who are mothers and with at least one child living at home and under the age of 18.The Working Mother’s Top Wealth Advisor Moms ranking algorithm is based on industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC, which does not receive compensation from the advisors or their firms in exchange or placement on a ranking. Investment experience is not a criterion.

Top Woman Wealth Advisors
Rhonda was selected for the “Top Women Wealth Advisors” by Forbes Magazine and SHOOK Research in 2018, 2019 & 2020. The Forbes Top Women Wealth Advisors ranking algorithm is based on industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC, which does not receive compensation from the advisors or their firms in exchange or placement on a ranking. Investment experience is not a criterion.

Five Star Wealth Managers in Los Angeles
Rhonda has been selected ten times for the “Five Star Wealth Managers in Los Angeles” by Los Angeles Magazine and Five Star Professional including most recently in 2018, 2019, 2020 & 2021. The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process*); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients; 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or awarded. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The award methodology does not evaluate the quality of services provided and is not indicative of the winner’s future performance. 3,528 Los Angeles area wealth managers were considered for the award; 154 (4 % of candidates) were named 2019 Five Star Wealth Managers. *To qualify as having a favorable regulatory and complaint history, the person cannot have: 1. been subject to a regulatory action that resulted in a suspended or revoked license, or payment of a fine, 2. had more than three customer complaints filed against them (settled or pending) with any regulatory authority or Five Star Professional’s consumer complaint process, 3. individually contributed to a financial settlement of a customer complaint filed with a regulatory authority, 4. filed for bankruptcy, or 5. been convicted of a felony. 2021: 3574 considered, 168 winners; 2020: 3527 considered, 158 winners; 2019:3528 considered, 154 winner; 2018: 2708 considered, 154 winners; 2017: 2351 considered, 287 winners; 2016: 2374 considered, 298 winners; 2015: 3105 considered, 327 winners; 2014: 6088 considered, 340 winners



Wells Fargo Advisors does not provide tax or legal advice.  Please consult with your tax or legal professional concerning your particular situation.