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Working with a CERTIFIED FINANCIAL PLANNER™ (CFP®) Professional

Most people think all planners are “certified,” but this isn’t true.  Only those who have fulfilled the CFP Board’s rigorous requirements can call themselves a CFP® professional.

CFP® professionals are held to strict ethical standards to ensure planning recommendations are in your best interest.  What’s more, a CFP® professional must acquire several years of experience related to delivering financial services to clients and pass the comprehensive CFP® Certification Exam before they can call themselves a CFP® professional.

Planning is a dynamic process.  Your financial goals may evolve over the years due to shifts in your lifestyle or circumstances such as an inheritance, career change, marriage, house purchase or a growing family.  As you begin to consider how best to manage your financial future, you should feel confident knowing that with a CFP® professional, you’re working with someone committed to providing the highest standard of financial services.


Certified Investment Management Analyst (CIMA®)

The designation Certified Investment Management Analyst (CIMA®) is the professional hallmark in the investment field, and is bestowed by The Investment Management Consultants Association (IMCA). The CIMA® designation identifies a Financial Consultant who can help the Client establish and obtain realistic financial objectives. The CIMA® professional provides objective investment advice and guidance to both individuals and institutions. The CIMA® designation indicates that the recipient has integrated a complex body of investment knowledge and applies it systematically and ethically to specific clients’ needs. The CIMA® designation indicates that the holder has mastered Legal and Regulatory Environment, Investment Policy, Appropriate Asset Allocation, Risk Management, Determining Return on a Portfolio, IMCA’s Performance Reporting Standards, Performance Measurement and Attribution, International Financial Markets, Alternate Investment Structures, and Tax Efficiency, and applies them ethically.


Chartered Retirement Planning Counselor (CRPC®)

This CRPC® program focuses on the pre- and post-retirement needs of Clients. These needs include the Retirement Planning Process, Identifying Sources of Retirement Income, Meeting Multiple Financial Goals, Individual Deferred Compensation, Employer-Sponsored Plans, Planning for Incapacity, Disability, and Long-Term Care, When to retire, and Investment, Cash Flow, and Distribution Strategies During Retirement.


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Forbes Top Next-Gen Wealth Advisors

Recently in 2021, Jon was selected as one of Forbes Magazine’s Top Next-Gen Wealth Advisors in California. This year’s Forbes Top Next-Gen Wealth Advisors list spotlights more than 1,485 advisors from Alaska to Florida with team assets amounting to more than $1 trillion. This award has Jon listed at #95. The Forbes Top Next-Gen Wealth Advisors Rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC, which does not receive compensation from the advisors or their firms in exchange for placement on a rating. Investment performance is not a criterion. Self- completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.


Working Mother’s Top Wealth Advisor Moms

In 2018, 2019, & 2020, Rhonda was selected for the “Working Mother’s Top Wealth Advisor Moms” by Working Mother Magazine and SHOOK Research. The Working Mother’s Top Wealth Advisor Moms rating algorithm based on the previous year’s industry experience, interviews, compliance, records, assets under management, revenue and other criteria by SHOOK Research, LLC, which does not receive compensation from the advisors or their firms in exchange for placement on a rating. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.



Forbes Top Women Wealth Advisors

Rhonda was selected for the “Top Women Wealth Advisors” by Forbes Magazine and SHOOK Research in 2018, 2019 & 2020. The Forbes Top Women Wealth Advisors rating algorithm is based on the previous Year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC, which does not receive compensation from the advisor or their firms in exchange for placement on a rating. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.


Five Star Wealth Managers in Los Angeles

Rhonda has been selected eleven times for the “Five Star Wealth Managers in Los Angeles” by Los Angeles Magazine and Five Star Professional in the years 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 & 2022.
The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process*); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients; 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or awarded. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The award methodology does not evaluate the quality of services provided and is not indicative of the winner’s future performance. 3,528 Los Angeles area wealth managers were considered for the award; 154 (4 % of candidates) were named 2019 Five Star Wealth Managers. *To qualify as having a favorable regulatory and complaint history, the person cannot have: 1. been subject to a regulatory action that resulted in a suspended or revoked license, or payment of a fine, 2. had more than three customer complaints filed against them (settled or pending) with any regulatory authority or Five Star Professional’s consumer complaint process, 3. Individually contributed to a financial settlement of a customer complaint filed with a regulatory authority, 4. Filed for bankruptcy, or 5. Been convicted of a felony.

In 2022- 3,781 Los Angeles wealth managers were considered for the award; 150 (4% of candidates) were named Five Star Wealth Managers.

Award issued on December 1, 2021 by Five Star Professional (FSP) for the time period March 29,2021 through October 1, 2021. 3,781 Los Angeles wealth managers were considered for the award; 150 (4% of candidates) were named 2022 Five Star Wealth Managers.

Award issued on December 1, 2020 by Five Star Professional (FSP) for the time period March 30, 2020 through October 9, 2020. 3,574 Los Angeles wealth managers were considered for the award; 158 (4% of the candidates) were named 2021 Five Star Wealth Managers.

Award issued on December 1, 2019 by Five Star Professional (FSP) for the time period March 1, 2019 through October 25, 2019. 3,527 Los Angeles wealth managers were considered for the award; 158 (4% of the candidates) were named 2020 Five Star Wealth Managers.

Award issued on December 1, 2018 by Five Star Professional (FSP) for the time period March 26, 2018 through October 16, 2018. 3,528 Los Angeles wealth managers were considered for the award; 154 (4% of the candidates) were named 2019 Five Star Wealth Managers.

Award issued on December 1, 2017 by Five Star Professional (FSP) for the time period March 23, 2017 through October 13, 2017. 2,708 Los Angeles wealth managers were considered for the award; 154 (5% of the candidates) were named 2018 Five Star Wealth Managers.

Award issued on November 1, 2016 by Five Star Professional (FSP) for the time period February 25, 2016 through October 24, 2016. 2,351 Los Angeles wealth managers were considered for the award; 287 - 12% of the candidates were named 2017 Five Star Wealth Managers.

Award issued on November 1, 2015 by Five Star Professional (FSP) for the time period May 22, 2015 through October 16, 2015. 2,374 Los Angeles wealth managers were considered for the award; 298 (12% of the candidates) were named 2016 Five Star Wealth Managers.

Award issued December 1, 2014 by Five Star Professional (FSP) for the time period March 5, 2014 through October 16, 2014. 3,105 Los Angeles wealth managers were considered for the award; 327 (10% of the candidates) were named 2015 Five Star Wealth Managers.

Award issued December 1, 2013 by Five Star Professional (FSP) for the time period March 22, 2013 through October 16, 2013. 6,088 Los Angeles wealth managers were considered for the award; 340 (5% of the candidates) were named 2014 Five Star Wealth Managers.

Award issued December 1, 2012 by Five Star Professional (FSP) for the time period March 22, 2012 through October 16, 2012. 3,488 Los Angeles wealth managers were considered for the award; 372 (10% of the candidates) were named 2013 Five Star Wealth Managers.

Award issued November 1, 2011 by Five Star Professional (FS) for the time period March 22, 2011 through October 16, 2011. 1,019 Los Angeles wealth managers were considered for the award; 176 (17% of the candidates) were named 2012 Five Star Wealth Managers.

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Wells Fargo Advisors does not provide tax or legal advice.  Please consult with your tax or legal professional concerning your particular situation.