Ken Hayes brings nearly three decades of experience in the financial services industry, including more than 20 years with Wells Fargo Advisors. He began his career in 1997 and, after eight years with Merrill Lynch in Knoxville, returned to Wells Fargo Advisors to form what is now Heartland Financial Consulting Group of Wells Fargo Advisors. Over the years, Ken has also held a number of leadership roles, most recently serving as Branch Manager covering the Knoxville, Morristown, and Johnson City markets. Following the growth of Heartland Financial Consulting Group, now managing over $1 billion in assets under management as of 2025, Ken focuses his time on his practice, serving as a dedicated advocate for his clients and providing thoughtful, holistic guidance for multi-generational families.
 
Ken takes a disciplined, long-term approach to helping clients navigate their financial lives through comprehensive planning. He emphasizes strategies designed to align investments with each client’s goals, values, and evolving circumstances.  As a CERTIFIED FINANCIAL PLANNER® practitioner, Accredited Investment Fiduciary®, and Chartered Retirement Planning Counselor®, Ken brings a high standard of care, technical expertise, and perspective to each client relationship. This combination of credentials reflects a meaningful commitment to professionalism within the wealth management industry.
 
Active in his community, Ken has long been involved with local philanthropic efforts. Through Heartland Financial Consulting Group, he supports organizations including Dolly Parton Children's Hospital, the Parkinson’s Foundation, Autism Society, and Boys & Girls Clubs of America, among others—reflecting a broader commitment to the families and communities they serve.
 
Ken has been named to the Wells Fargo Advisors Platinum Council for nine consecutive years (2018–2026), a distinction held by a select group of advisors based on professional achievement and client service.
 
Ken and his wife, Lucy, live in Knoxville, Tennessee. They enjoy spending time with friends and family, often on the golf course or at the lake.
 
Additional Education & Licenses
 
Bachelor of Business Administration (B.B.A.) – Accounting
CERTIFIED FINANCIAL PLANNER® (CFP®)
Accredited Investment Fiduciary® (AIF®)
Chartered Retirement Planning Counselor® (CRPC®)
Senior PIM® Portfolio Manager
FINRA Securities Registrations: Series 7, 66, 9, & 10
Tennessee Insurance Licenses: Life, Health, and Long-Term Care
 
 
2024 - 2026:  The Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by business production from the previous year and professionalism.
2018 - 2023:  The Platinum Council distinction is held by a select group of Financial Advisors within Wells Fargo Advisors as measured by one or more of the following completion of educational components, business production from the previous year and professionalism.  Additional consideration may  have included best practices and team structure.

Scott Farmer is a Senior Financial Advisor with nearly four decades of experience working alongside business owners, families, and their strategic alliances to navigate complex financial decisions. He began his career in financial services in 1987 and brings an owner’s perspective to his work, having spent a decade outside the industry operating and ultimately selling a Goodyear automotive services business with his wife, Lisa. That experience continues to shape his approach to liquidity events, succession, and risk—particularly where tax outcomes and timing matter.

After 27 years in Atlanta, Scott returned to Tennessee in 2013. In 2016, he joined Wells Fargo Advisors and became a founding member of Heartland Financial Consulting Group of Wells Fargo Advisors, a private wealth practice that today oversees over $1 billion in client assets (as of May 1, 2026).

Scott works most often with families and business owners facing complexity—concentrated wealth, business transitions, and multigenerational considerations. His role is not to replace existing advisors, but to coordinate capital strategy with tax, estate, and business planning, ensuring that investment decisions remain aligned with broader planning objectives and do not create unintended consequences downstream.

In working with clients’ strategic alliances, Scott prioritizes:

Early collaboration around liquidity and exit planning
Clear separation of roles and respect for tax leadership
Advance planning rather than reactive implementation
Execution discipline once planning decisions are finalized
Scott holds a B.S. in Organizational Leadership from Mercer University and maintains advanced credentials including Certified Exit Planning Advisor (CEPA), Accredited Investment Fiduciary (AIF®), and Chartered Retirement Plans Specialist (CRPS®). He holds FINRA Series 7 and 66 registrations and Tennessee licenses in life, health, and longterm care insurance.

Active in the East Tennessee community, Scott has served on multiple nonprofit boards and currently serves as Board President of the East Tennessee Wine Society. Heartland Financial Consulting Group supports several regional philanthropic organizations, including committee service at Dolly Parton’s Children’s Hospital, the PJ Parkinson’s Foundation, autism focused initiatives, and the Boys & Girls Club.

Outside of his professional work, Scott has a longstanding interest in wine education and collecting vintage timepieces—interests that reflect his appreciation for craftsmanship, patience, and longterm value.

Wells Fargo Advisors does not provide legal or tax advice.

Justin Paul (J.P.) Mackay brings nearly two decades of comprehensive financial
experience with a deep specialization in tax planning and tax-efficient wealth
management. Coming from a financial family, J.P. developed a strong foundation in
taxes early on by helping his father prepare tax returns as a young boy. This hands-on
experience sparked his passion for identifying opportunities to help minimize tax
liabilities, optimize cash flow, and implement proactive tax strategies that help clients
keep more of what they earn while building long-term wealth.
J.P. excels at translating complex tax rules into clear, actionable plans tailored to each
client’s unique situation. Whether it’s retirement distribution planning, capital gains
management, charitable giving strategies, or coordinating investment decisions with tax
efficiency in mind, he focuses on delivering meaningful tax savings that directly support
clients’ broader financial goals. He is deeply committed to investment education and
making sophisticated financial and tax strategies accessible and understandable for
every client.
J.P. holds a bachelor’s degree in communications from Middle Tennessee State
University. He maintains the CERTIFIED FINANCIAL PLANNER® designation, the
CIMA® (Certified Investment Management Analyst®), and the ChFC® (Chartered
Financial Consultant®) to deliver the highest level of integrated financial and tax
planning advice.
Outside of work, J.P. is actively involved in supporting Remote Area Medical and the
Michael J. Fox Foundation for Parkinson’s Research, in honor of his mother. He also
serves as the announcer and supporter of the Knoxville Ice Bears Hockey team and
Lady Vols Soccer. J.P. lives in the West Hills neighborhood of Knoxville, Tennessee with
his wife Meredith, a talented voice and piano teacher and classically trained singer.
They stay busy with their two daughters, Alysse and Cassidy, and their two puppies,
Mocha and Blue. In his free time, J.P. enjoys lifting weights, playing guitar, golf, and any
card game he can find or learn.

Wells Fargo Advisors does not provide legal tax advice.

Duane started his career in the banking industry in 1977. In his 40 plus years of financial experience, he gained extensive experience in helping clients obtain access to lending and banking products, and assisted in investment guidance and estate planning strategies to help his clients reach their financial goals.
Duane was born in Sioux City, Iowa and traveled with his military family in which he resided in several states including Alaska, New York and Washington, DC. He moved to Johnson City, Tennessee in 1974. Duane attended Tri-Cities State Tech, East Tennessee State University and is a graduate of the School of Banking at Vanderbilt University 1987. Duane held various positions such as Branch Manager, Retail and Commercial Lending Officer and then became a Sr. Vice–President, Private Wealth Advisor in the Trust and Investment Divisions of SunTrust Bank in 1992. He then went on to Regions Bank in 2009, in which he held the position of Sr. Vice-President, Private Wealth Manager while advising clients on investments and estate planning. In October of 2012, Duane joined Wells Fargo Advisors in Johnson City. His vast previous experience has helped him develop good relationships with clients and has given him a broad spectrum of the financial products available to better serve his clients.

Away from the office
Duane spends his free time with his wife, Tammy, who works for East Tennessee State University. He has two sons who graduated from East Tennessee State University, and both currently serve as majors in the U.S. military. Brandon is stationed in Fort Knox, Kentucky and Tyler is stationed in Fort Bragg, North Carolina. Duane enjoys playing golf, gardening, fishing and is a member of Boones Creek Christian Church in Gray, Tennessee.

Mission
Being fully committed to building long term relationships based on trust while providing sound professional advice with superior service is Duane’s primary objective.

Daniel Waters' background as a long-term care specialist in the insurance industry prior to
joining Wells Fargo Advisors helps him understand the particular needs and concerns
facing retirees and their families. 
After graduating summa cum laude from the University of Tennessee with his Bachelor of
Science in Mathematics, Daniel taught high school math in Knox County for 9 years. He
coached girls' basketball for AAU summer teams and at Farragut high school and also
coached a debate team and math team. Daniel is a native of Maryville and lives in Knoxville,
and he has been a financial consultant for over 17 years.

Paula Moseley

Senior Registered Client Associate

Paula Moseley joined Heartland Financial Consulting Group of Wells Fargo Advisors in
September 2022, bringing with her decades of experience in the financial services
industry. She began her career with First Tennessee Bank, where she developed a
deep commitment to helping individuals and families achieve financial success. She
brings a diverse background and perspective, having previously served as an advisor
and wholesaler and now enjoys her role as a Senior Registered Client Associate on an
accomplished team in Knoxville.
Paula moved to Knoxville, Tennessee, in 1980 and considers it home. Growing up
riding horses taught her many meaningful life lessons, including discipline, respect,
problem-solving, and the importance of living in the moment. She is a graduate of
Farragut High School and the University of Tennessee, where she earned a bachelor’s
degree in psychology.
Paula lives in Knoxville with her husband, John Moseley, and they are members of
Fellowship Church. She has a love for animals and enjoys spending time with her family
and friends and traveling to new places.
FINRA Securities Registrations: Series 7, 63, 66, 9 & 10
Tennessee Insurance Licenses: Life & Health

LeAnn Williams

Senior Registered Client Associate


LeAnn Williams is a Senior Registered Client Associate, at Wells Fargo Advisors working with Heartland Financial Consulting Group of Wells Fargo Advisors. LeAnn began her career in banking at SunTrust Bank in January of 2000 in various positions. In May of 2007 she accepted a position working with SunTrust Investment Services serving as a Senior Investment Associate where she obtained her Series 7, Series 66 securities registrations and Life and Health insurance license. In May of 2018, LeAnn was offered the opportunity to join Wells Fargo Advisors as a Registered Client Associate and she knew the move was right for her. She brings 19 years of knowledge to the team and takes great pride in making sure her client’s needs come first and values client relationships.
She was born and raised in Knoxville, Tennessee but now resides in Walland, TN with her husband of 30 years, Travis. She has 2 daughters, Emily and Taylor and 2 grandchildren, Walker and Lilia. Her hobbies include spending time with her family, her grandchildren, traveling and reading.

Cheryl focuses on providing superior client service and administrative support. She always has a caring
and welcoming attitude. She was with Wells Fargo Home Mortgage 10 years before joining our team in
2019.
Cheryl lives in Lenoir City with her husband Wendell, where she loves spending time with her family,
which include her five children, and five grandchildren. She also enjoys hiking, goint to the lake, and
traveling. Cheryl also loves to volunteer at her church.

As a Senior Registered Client Associate, Lynn Crews-Brooks is responsible for being a reliant
liaison for the team at Heartland Financial Consulting Group of Wells Fargo Advisors. She truly
loves connecting with clients and being a part of their journey as they work toward their financial
goals. With over 20 years of industry experience, Lynn helps process transactions, addresses
critical and complex client needs, and fosters a positive working environment for herself and the
rest of the team. 
A native Tennessean from Oak Ridge, Lynn previously lived in California and worked as an
executive assistant at a marketing firm for annuities.  This led to a move back to East
Tennessee in the brokerage industry where she obtained Series 7 and 66 securities
registrations.
Outside of the office, Lynn lives with her partner, Jack, in Farragut, Tennessee. They have raised
two sons, Cameron and Joseph. As an animal lover and advocate, they have a menagerie of pets.
She enjoys spending time with her family, going to concerts, a good mystery novel or movie, and being outdoors photographing nature.