Our Team

Backed by nearly 30 years of financial services experience, Tracy Riddle takes a disciplined approach to managing his clients’ money. He uses his depth of knowledge in the industry to help his clients design strategies for their long-term goals. Using the numerous resources available through Wells Fargo Advisors and its affiliates, Tracy provides his services to institutions, non-profit organizations, and individuals whose net-worth exceeds $1 million. His areas of focus include executive stock options, 401(k) rollover,* family and individual wealth management, and education saving strategies.

Tracy is also able to manage clients' portfolios through the firm’s Private Investment Management (PIM) program,** which provides you with the flexibility to build and maintain your portfolio by offering a diverse selection of investment choices. He believes his reputation, dependability, and amazing support staff differentiate him from his competitors. Only a small percentage of the firm's Financial Advisors have met the PIM program standards and are eligible to act as PIM Portfolio Managers. Financial Advisors granted the PIM Portfolio Manager designation must meet rigorous, industry-specific criteria. These specifications ensure Tracy is able to guide all investors who are seeking a diversified portfolio and the professional services that were once only available to high-net-worth individuals.

Prior to his time with Wells Fargo Advisors, Tracy worked at Prudential Securities and Merrill Lynch. In addition to applicable securities registrations and insurance licenses, he earned his bachelor’s degree in Business Administration from USC. He also holds the Series 7, 63, and 65 securities registrations.

Away from the office, Tracy enjoys spending time with his wife and three children, as well as their two dogs and two cats. Tracy loves traveling and being outdoors, whether he's gardening, lawn bowling, surfing, skiing, or playing volleyball, and he's also proud to spend time working with local church.

CA Insurance License: #0A67694
NMLS ID: 997895
Resident State: CA

_{*Please keep in mind that rolling over your qualified employer sponsored retirement plan (QRP) assets to an IRA is just one option. Each option has advantages and disadvantages, and the one that is best depends on your individual circumstances. You should consider features such as investment options, fees and expenses and services offered. Investing and maintaining assets in an IRA will generally involve higher costs than those associated with a QRP. We recommend you consult with your plan administrator before making any decisions regarding your retirement assets.}

_{**The PIM program may not be suitable for all investors. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.}

An industry veteran with more than 20 years of experience in financial services, Tiffany Dawson has been working with Tracy Riddle for over a decade. Her mission is to help Tracy build long-term relationships based on trust and a deep understanding of clients' needs, while also providing sound professional advice and superior service.

In her role, Tiffany is responsible for the day-to-day account administration and operations, as well as client communication – all of which allows Tracy to focus on investment planning and portfolio management. She holds the Series 7, 63, and 65 securities registrations, as well as her insurance license.

Away from the office, Tiffany enjoys spending time with her friends and family, but especially with her nephew, Hunter. And she spends as much time at the beach as she can.

CA Insurance License: #4001772
Resident State: CA