Goals Based Planning
We will not discuss specific investments with our clients until we have a clear understanding of why our clients are investing and what they hope to accomplish with their money. Every client will have a written investment plan prior to investing their capital.
Clients First
We will always act in the best interest of our clients, not the firm we work for, and not any member of our team. Our client’s best interest is always at the forefront of our recommendations.
Transparency
We believe in complete transparency regarding fees. We will always be mindful of minimizing, and openly discussing, fees and expenses when developing an investment strategy for our clients.
Asset Allocation*
Nothing is more important in the investment decision making process than Asset Allocation. The means by which assets are allocated across different types of assets accounts for the majority of investment return. Asset allocation and diversification are investment methods used to help manage risk. They do not guarantee investment returns or eliminate risk of loss including in a declining market.
Advice and Guidance
We believe that emotional, irrational decisions are most harmful to our clients and the successful attainment of their most valued goals. We will do our very best to keep our clients from making ill-timed, emotional decisions, typically driven by fear or greed, most especially when markets are volatile.
* Asset allocation and diversification are investment methods used to help manage risk. They do not guarantee investment returns or eliminate risk of loss including in a declining market.