Integrating values and investment strategies

Investing is about more than achieving financial goals.  Investments should also reflect your priorities, vision and values.  Our integrated approach to investment management is based on the same underlying foundation of stewardship to help you achieve your vision of the future.

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Our philosophy is based on 4 principles

  1. Strategies are plan based and goal driven

  2. Portfolios should reflect investors’ appetite for risk, their life aspirations and their values

  3. The dominant factor in long-term, real – life returns is investor behavior

  4. Disciplined diversification reduces volatility


Plan Based – Goal Driven

The process starts with our planning tool, eMoney which allows us to determine your personalized strategic asset allocation taking into account your risk profile, goals, assets, income sources as well as the expected impact of income and estate taxes. eMoney also allows us to stress-test your personalized allocation under various market scenarios and economic conditions.


Personalized Investment Strategies

Effective stewardship means a commitment to your values. Our process seeks to create goal driven portfolios to meet your financial needs, align with your risk profile and reflect your values. We consider a wide range of options and employ a core+satellite approach using both passive and active investment management styles.  We believe prudent strategies incorporate disciplined diversification across all global asset classes and within each asset class.  

Collaboration with the Wells Fargo Investment Institute

We collaborate with the Wells Fargo Investment Institute (WFII) to develop customized, cost-effective investment portfolios and wealth management strategies to support your plan.  We draw on their subject matter experts in global macro-economic analysis, capital market assumptions and allocation methodology. They also provide tactical investment strategies, objective asset manager research/due diligence and, in some cases, portfolio management. Leveraging the expertise of Wells Fargo Investment Institute allows us to focus on other critical aspects of investment like asset location, tax efficiency and methodical rebalancing.


Ongoing Integrated Oversite

Life happens and we work with you to help track your progress toward reaching your goals and making adjustments as needed.


 "The person who starts simply with the idea of getting rich won’t succeed: you must have a larger ambition” – John D Rockefeller


Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.

Wells Fargo Advisors is not a tax or legal advisor.

Based on accepted statistical methods, eMoney uses a mathematical process used to implement complex statistical methods that chart the probability of certain financial outcomes at certain times in the future. This charting is accomplished by generating hundreds of possible economic scenarios that could affect the performance of your investments. Using Monte Carlo simulation this report uses up to 1000 scenarios to determine the probability of outcomes resulting from the asset allocation choices and underlying assumptions regarding rates of return and volatility of certain asset classes. Some of these scenarios will assume very favorable financial market returns, consistent with some of the best periods in investing history for investors. Some scenarios will conform to the worst periods in investing history. Most scenarios will fall somewhere in between.