Timothy J. Erday is the Managing Principal and a Senior Financial Advisor at Harbour Bridge Wealth Management Advisors. He is responsible for designing and reviewing investment portfolios for the practice's clients and integrating these portfolios within the long-term plans of client’s overall financial goals.

Tim is a Senior PIM Portfolio Manager and has earned the Chartered Retirement Planning Counselor(SM) , CRPC® designation through the College of Financial Planning.

Harbour Bridge Wealth Management Advisors is associated with Wells Fargo Advisors Financial Network, LLC.  Prior to founding the original entity, Erday & Company - Wealth Management Advisors in 2004 (later to become Harbour Bridge Wealth Management Advisors), he was a Vice President of Investments and a Certified Investment Management Consultant with UBS Wealth Management in New York, NY.

Tim is a graduate of Ithaca College, where he received his Bachelor’s Degree in finance and previously served on the Investment Advisory Board of the Real Time Fund of the Ithaca College School of Business. Most recently, Tim graduated from the PLD program at Harvard Business School as well as having completed his Financial Planning Certification through Farleigh Dickenson University in 2006.

In addition to serving clients,Tim serves as a Board Member and Trustee of the Summit Education Foundation.   He has previously served as a board member and trustee of the Overlook Foundation, The Dreyfuss Civics Initiative as well as having served on the alumni board of the Gill St. Bernard’s School in Gladstone, NJ. He also served on the executive committee of the Wealth Advisory Institute, a Washington, D.C. based non-profit organization dedicated to the continuous improvement of the professional standards in the financial services industry.

Tim has been engaged as a speaker and educator at both private and public companies in the area of investment planning, employee benefits and retirement planning. Tim currently holds the Series 7, 63, 65, 9 & 10 professional registrations as well as Life, Health & Accident Insurance registrations. Tim, his wife Jennifer and their four children live in Summit, NJ.

California Insurance License # 0D67760 Resident State: NJ

Brandon brings over 20 years of experience in the financial services industry to Harbour Bridge Wealth Management Advisors, serving to help strengthen our communication and marketing plans, while also streamlining the organization as we grow through the addition of qualified and capable Financial Advisors.

Most recently, Brandon worked for Brighthouse Financial Services, where he served as a Life Insurance Specialist and helped run the Metro NYC Market beginning with the predecessor firm, MetLife for over ten years. Prior to that, he worked for HSBC Securities as an in-house resource for the firm’s family office and wealth management practices, while helping them build out their services team to grow in the US markets. Additionally, Brandon has experience with John Hancock, Merrill Lynch, and Equis Corporation.

Brandon brings a wealth of experience and pragmatic guidance to the practice in hopes of further simplifying the financial affairs of the families we serve. Outside of the office, Brandon is a husband and father who tries to keep up with his busy family while always trying to take time to continue his passion of music and art.

Daniel  brings over 39 years of financial services experience to Harbour Bridge Wealth Management Advisors, coming from Wells Fargo Advisors where he has been managing the financial affairs of families as a Vice President and Investment Officer of the firm.  He began an amazing career working on the futures business for Merrill Lynch, Pierce Fenner & Smith in the World Financial Center in New York City, where he eventually managed the Global Execution Desk.  

As the industry matured, and the Financial Advisory Sector began to develop, he chose to pursue a path helping executives with whom he worked on their own investment planning needs.  Upon leaving Merrill Lynch, he pursued an opportunity to begin a career as a Financial Advisor with AG Edwards working in the Metro NY Area.   During his time with AG Edwards, which was subsequently acquired by Wachovia Securities, and finally by Wells Fargo Advisors, he has developed a business working with affluent families helping prepare them for education, retirement, and charitable planning.  This path has helped  families transition wealth to the next generation, which has been a cornerstone and source of pride over the course of his career.

Throughout his time in financial services, Dan has been seen as a tremendous source of information for younger advisors and has been frequently asked to provide mentor and counsel to as they developed their own careers in the financial services industry.  Dan was a student at St. Josephs University in Philadelphia, which catalyzed his interest in math and finance.  Dan is a lifelong learner, and devotes quite a bit of time to his charitable interests such as Habitat for Humanity, Rebuild New York, The Red Cross and many local charities.  Dan also enjoys an active lifestyle with his family and friends and in his down time loves to be outdoors.

Jason began his career as a Financial Analyst with Goldman Sachs and later joined Morgan Stanley where he developed his fundamental investment knowledge.  From there, he joined AG Edwards, a predecessor firm of Wells Fargo Advisors, where he honed his team approach in providing personalized financial advice for individuals and families. It was in 2021 that he was offered an opportunity to join Harbour Bridge Wealth Management Advisors, which is affiliated with Wells Fargo Advisors Financial Network, to further expand his growing business while also leading the portfolio analytics and benchmarking group for Harbour Bridge Wealth Management Advisors.

Jason earned both a Bachelor of Engineering degree in mechanical engineering as well as a Master of Science degree in technology management from Stevens Institute of Technology.  In 2006, with an emphasis on continuing education, Jason earned the CFP® certification by completing an approved educational program, passing a rigorous examination, and having met stringent experience requirements.  His passion for learning doesn’t end there as he is also a Level II CFA Candidate.

Away from the office, Jason spends his free time with his wife Lubna and their two children Daniel and Kasandra.  You can find the family most weekends at a field where Jason coaches soccer and baseball.  He also serves as a board member for both the baseball and basketball programs in Springfield, where the family resides.

Sean brings over a decade of experience working for some of the premier firms in financial services to Harbour Bridge Wealth Management Advisors.  Sean began his career working for Bank of America, and then Morgan Stanley in the Greenwich, CT office, where he worked with affluent families in helping with wealth management and legacy philanthropic planning.  He was then offered an opportunity to join Wells Fargo Advisors, continuing his work in the Metro NYC Market, which is where he worked for the past six years helping to build out the Next Generation Advisor Program, while continuing to serve families that rely on him for prudent financial advice.

Throughout his time in financial services, Sean has been seen as a tremendous source of information for younger advisors and has been frequently asked to provide mentor and counsel as they developed their own careers in the financial services industry. 

Sean is an Eagle Scout and has pursued a career that helps exemplify the Scout Mission, “to always help other people at all times.”  Sean takes pride in giving his best to improve outcomes for families with which he works and has defined himself by always pushing to do more and provide support in everything he does.  Sean is a graduate of Wesleyan University and is actively involved in a number of youth and community charities.  Sean lives in Greenwich, CT and enjoys an active lifestyle to keep his mind and body in shape.

 

 

Viviana Santiago has been in the financial services industry since 1984. Viviana’s philosophy is to know as much as possible about the client personally, beyond their financial profile and to be judged on how well she delivers personalized solutions rather than by the incremental performance of the capital markets. With access to the vast resources of Harbour Bridge and Wells Fargo Advisors Financial Network, she feels extraordinarily positioned to provide the necessary financial tools and solutions to help her clients prepare for and enjoy a successful retirement lifestyle.  Viviana received a Certified Retirement Counselor® designation from The International Foundation for Retirement Education [InFRE]. She is Series 7, 9,10, 63 and 65 securities licensed as well as Life, Variable and Health insurance licensed. She attended St Peter’s College in Englewood majoring in Business and Marketing with a minor in Economics and received a fellowship at The Hispanic Women’s Leadership Institute at Rutgers University.

Viviana enjoys an empty nester lifestyle in Caldwell with her husband of 47 years, Louis. She is an avid tennis player and enjoys the strategy of a good doubles game. She is an active volunteer at St Cassian Church as a lector. She is fluent in Spanish and conversant in French, Italian and Portuguese.

Gerard brings over 32 years of financial services experience to Harbour Bridge Wealth Management Advisors, coming from Wells Fargo Advisors where he has been managing the financial affairs of families as a Financial Advisor of the firm for over 17 years.

He initially began his career in financial services, working with Morgan Stanley Dean Witter and after 15  years pursued an opportunity as a Financial Advisor with AG Edwards working in the Metro NY Area.   During his time with AG Edwards, which was subsequently acquired by Wachovia Securities, and finally by Wells Fargo Advisors, he has developed a business working with affluent families helping prepare them for education, retirement, and charitable planning.  This path has helped  families transition wealth to the next generation, which has been a cornerstone and source of pride over the course of his career.

Throughout his time in financial services, Gerard has been seen as a tremendous source of information for younger advisors and has been frequently asked to provide mentor and counsel to as they developed their own careers in the financial services industry.  Gerard graduated from Saint Peters University in Jersey City, NJ, majoring in Business, which helped to develop his interest in math and finance.  Gerard is a lifelong learner, as is evidenced in his pursuit of industry specializations such as “Fundamental Choice Portfolio Manager”. 

Outside of the office, Gerard devotes quite a bit of time serving on his communities Zoning Board of Adjustment, as well as with his charitable interests in animal rescue and other local initiatives.  When not spending time with his family or golfing, Gerard can be found organizing wine tasting events which benefit local charities and give him the ability to celebrate his knowledge of wine.  

The Fundamental Choice program is not designed for excessively traded or inactive accounts and is not appropriate for all investors. Please carefully review the Wells Fargo Advisors Financial Network advisory disclosure document for a full description of our services. The minimum account size for this program is $50,000.

My father passed away when I was 12 years old. My mother worked part-time before his death but had to secure full-time employment after his death. I watched her struggle to care for me and my brother after losing my father’s income. In that moment, I decided to use my love of math to help her with budgeting and discovering entrepreneurial ways of bringing in extra money. I then learned to sew from my mother, but I really improved my skills by taking home economics classes. My teacher was a tailor and taught me more advanced sewing techniques. At age 14, I started a dressmaking/tailoring business, and my brother started a landscaping service to earn money to help support the household. I maintained my dressmaking business while earning my undergraduate in Business Administration/Fashion Merchandising at Florida State University. During my junior year in college, I read an article about colleges encouraging women to go to graduate business school.

After graduating from FSU, I moved to Washington, D.C. to live with an older brother and attend graduate school. I started out paying my way, but I was fortunate enough to get a job with a corporation that offered tuition-reimbursement. The D.C. office was the lobbying arm of this corporation and my job was to gather information for my immediate boss and senior management to make presentations to legislators. It was then that I realized I had a knack for getting people to share important, relevant information with me. I continued to attend graduate school at night and on the weekends, and I was able to earn an MBA within the time period I had set for myself.

I moved to New York the following year seeking employment in the financial services industry. I wanted to be a financial advisor (also known as a stockbroker, in those days). My first job was doing strategic and financial forecasting for a bank, and even though this job was fulfilling to a point, there was something missing. I longed for the interpersonal interaction that allowed me the opportunity to help people solve financial challenges.

A friend informed me that the firm where she was employed was looking for financial advisors and she thought I should come for an interview. So I interviewed, and I was hired. Upon getting registered and doing the dreaded “cold calling,” I soon realized there was a better way of getting clients. I didn’t want to just push a product – I wanted to help people solve financial challenges. I contacted all the corporations in my area and offered to put on seminars about the importance of participating in their company’s 401(k) plan. One company took me up on the offer, and I built my business doing seminars on retirement planning.

_{The use of the CDFA® designation does not permit Wells Fargo Advisors or its Financial Advisors to provide legal advice, nor is it meant to imply that the firm or its associates are acting as experts in this field.}

For Jeffrey Yoanides, investing means a lot more than buying and selling stocks. Throughout his career in the financial services industry, Jeffrey has spent a lifetime investing in his clients and ensuring that he was always focused on continued innovation and education.  Jeffrey has always been seen as a leader in his field and offered his vast knowledge to anyone who asked for guidance or advice. 

His storied career began when he was the owner of several service stations and learned the true meaning of hard work, by living through the peaks and valleys of business ownership and many economic cycles.  Upon the successful sale of his business, he decided to pursue a new path and began an opportunity at A.G. Edwards as an investment professional. Many years later, AG Edwards was acquired by Wachovia Securities and then by Wells Fargo Advisors. Most recently,  Jeffrey ultimately made the decision to bring his lifetime of experience to Harbour Bridge Wealth Management Advisors, in order to further provide his clients with boutique quality service, while maintaining access to the vast resources of Wells Fargo and its affiliates.

‘Papou Jeffrey’ and his wife, Yia-Yia love their blended family, which consists of five adult children – Jill, Lynn, Jennifer, Irene & Nicholas – along with five grandchildren – Mikey, Ryan, Gabrielle, Julia and Alexa. The whole gang lives in New Jersey, which, as you can imagine, keeps them pretty busy! He also enjoys building model airplanes, traveling to Greece to see his extended family and can often be found playing guitar, electric bass, saxophone, or listening to jazz music.

 

Katie is a seasoned financial professional with a career spanning over 25 years, dedicated to crafting bespoke client experiences that define and set apart her practice. Her expertise lies in goals-based wealth management, specializing in retirement, education, legacy, and various life objectives. Committed to the highest standards of professionalism and ethics, she prioritizes exceptional client service at every stage.

Her journey in finance commenced as a Municipal Bond Trader for Merrill Lynch, navigating the New York and Dallas markets. Alongside this role, she pursued higher education at New York University, earning both an MBA and a master's in information systems. Katie furthered her career as a Municipal Bond Product Specialist and senior technology advisor at John A Levin and Company before establishing her own consultancy, KLB Partners, focusing on technology solutions for small businesses while raising her three children.

In 2017, Katie joined Wells Fargo Advisors, transitioning to the Wells Fargo Advisors Financial Network office in 2022, bringing her wealth of experience and dedication to her clients' financial well-being.

Outside her professional endeavors, Katie cherishes family time with her husband Toby, their three children, and their beloved dog Riley. They engage in various activities, from tennis at the park to winter skiing, maintaining both physical and mental vitality. Additionally, Katie actively contributes to her community through volunteering efforts with Oasis – a refuge for women in Paterson, New Jersey, and the IronMatt Foundation, advocating against childhood cancer. Her lifelong commitment to service continues to shape her personal and professional endeavors.
 

 

 

Throughout my 25-year career in the financial services industry across NJ, NYC, and PA, I've honed a pragmatic and innovative mindset while facing various challenges. My focus on understanding individuals' unique life journeys has enabled me to assist affluent clients and businesses in achieving financial goals through a comprehensive approach.

With extensive financial industry experience, I provide tailored investment advice, addressing specific client needs. My commitment extends to personalized planning services for clients, their families, and heirs, drawing on diverse expertise in strategic planning, risk management, and financial analysis.

Beyond my professional role, I find fulfillment in mentoring veterans and college students. Outside work, I enjoy travel, camping, hiking, and biking with my family. Maintaining a healthy lifestyle through regular exercise and mindful eating is a priority.

Holder of FINRA series 7 & 66 securities registrations and a Life and Health Insurance License, I earned my B.A. in Mathematics and Statistics from Hunter College (City University of New York) in 2000. This background equips me to navigate the financial landscape with confidence and expertise.

Liz joined Harbour Bridge Wealth Management Advisors in 2022. She has spent the better part of her 15-year career in customer service helping to build out the sales and client satisfaction team for Tiffany & Co.  Liz brings that enthusiasm to her role in helping to simplify the complexity within the lives of affluent families and to make things easier every day for those we serve. 

Liz was born and raised in New Jersey, where she currently resides with her husband, Chris who was her High School Sweetheart and their three amazing and outgoing boys that keep them busy all day, every day. Outside of the office, Liz loves spending time with her toes in the sand, camping and trying to keep up with the active lives of her three sons.

Erika joined Harbour Bridge Wealth Management Advisors in 2023. As a dedicated client service professional with a background as a Client Success Manager for a prominent real estate team, Event Coordinator for a private country club, and sales professional for a top technology company, she’s adept at fostering connections and orchestrating seamless experiences.


Originally from Bucks County Pennsylvania, Erika currently resides in Hunterdon County. Outside the office, her passions extend to the outdoors, where she tends to her farm and horse, embarks on invigorating hikes with her dogs, and dedicates her time volunteering at the local firehouse, supporting her husband who serves as Chief. Her multifaceted experiences and commitment to both professional excellence and community service underscore her well-rounded approach to life.

Christine joined Harbour Bridge Wealth Management Advisors in 2023. She has spent the better part of her 20-year career in customer service, working in the Retirement Plan Service Group of John Hancock and NY Life Insurance Company, as well as most recently with Tiffany & Co., helping to build out the sales and client satisfaction team for the luxury goods company through its acquisition by Moet Hennessy Louis Vuitton. Christine brings that experience to her role in helping to simplify the complexity within the lives of affluent families and to make things easier every day for those we serve. 

Christine is very familiar with helping families manage the competing demands of being on-point at work while managing the complex schedules of their family.  She has four children who keep her and her husband busy as they balance the many moving parts while always enjoying time with their beloved dog, Milo. She looks forward to helping your family find peace of mind in managing your own lives complexities.