Rob Reich leads the Bespoke Private Wealth Group of Wells Fargo Advisors. Before founding the team, he worked in banking and at major Wall Street brokerage and investment firms.
Rob has closely watched and, at times, participated in the significant waves of innovation and change in the financial services industry over the last three decades. His strong principles and intense study of the marketplace are among the reasons he is able to help clients navigate many of the opportunities, challenges, increased complexity, and heightened risks accompanying these industry trends.
Over the years, Rob has narrowed his professional focus to serving a select group of high-net-worth families, businesses, and institutional clients. And today, many of Rob’s individual clients have goals and values that are similar to his.
Rob developed an intense work ethic and an engrained moral code while growing up in a modest, middle-class home. Along the way, his participation in sports reinforced his resilience and determination to succeed. Mentors and colleagues supported Rob as he pursued his rewarding career, and today, he is committed to helping other people reach their goals, contribute to their communities, and enjoy their lives.
Rob has received many awards and recognitions. For example, he has been recognized by Forbes as a Best-in-State Wealth Advisor* every year between 2018-2022. He has also been recognized by Barrons as a Top 1,200 State-by-State Financial Advisor** every year between 2015-2021. Rob has been quoted in the Wall Street Journal, as well as other publications and is frequently asked to speak at industry events.
Although Rob receives his share of industry recognition, he is most proud of the loyalty of his clients, many of whom have recommended the team to their friends, families, business associates, and nonprofit organizations. Their loyalty is reflected in the fact that more than half of his team’s client relationships have now expanded to include multiple family generations.
Rob lives in Alexandria, VA, with his wife of more than 35 years, Caroline, and their Labrador retriever, Arnie. In his free time, Rob enjoys cycling, reading broadly, writing, listening to music, and traveling. Rob and Caroline are active in philanthropy, with activities ranging from supporting service dogs to raising money to fight cancer or assisting local nonprofits.
*2022 Forbes Best-In-State Wealth Advisors 2022 Forbes Best-In-State Wealth Advisors: Awarded April 2022; Data compiled by SHOOK Research LLC based on the time period from 6/30/20 - 6/30/21 2021 Forbes Best-In-State Wealth Advisors: Awarded February 2021; Data compiled by SHOOK Research LLC based on the time period from 6/30/19 - 6/30/20 (Source: Forbes.com). 2020 Forbes Best-In-State Wealth Advisors: Awarded January 2020; Data compiled by SHOOK Research LLC based on the time period from 6/30/18 - 6/30/19 2019 Forbes Best-In-State Wealth Advisors: Awarded February 2019; Data compiled by SHOOK Research LLC based on the time period from 6/30/17 - 6/30/18 2018 Forbes Best-In-State Wealth Advisors: (Awarded February 2018; Data compiled by SHOOK Research LLC based on the time period from 6/30/16 - 6/30/17. The Forbes Best-in-State Wealth Advisors rating algorithm is based on the previous year’s industry experience, interviews, compliance records, assets under management, revenue and other criteria by SHOOK Research, LLC. Investment performance is not a criterion. Self-completed survey was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.
*2021 Barron’s Top 1,200 State By State Advisors: Awarded March 2021; Data Compiled by Barron's based on the time period from Oct. 2019 - Sept. 2020 (Source: Barrons.com. 2020 Barron’s Top 1,200 State By State Advisors: Awarded March 2020; Data Compiled by Barron's based on the time period from Oct. 2018.- Sept. 2019 2019 Barron’s Top 1,200 State By State Advisors: Awarded March 2019; Data Compiled by Barron's based on the time period from Oct. 2017 - Sept. 2018 Barron’s Top 1,200 State By State Advisors: Awarded March 2018; Data Compiled by Barron's based on the time period from Oct. 2016 - Sept. 2017 Barron’s Top 1,200 State By State Advisors: Awarded March 2017; Data Compiled by Barron's based on the time period from Oct. 2015 - Sept. 2016. 2016 Barron’s Top 1,200 State By State Advisors: Awarded March 2016; Data Compiled by Barron's based on the time period from Oct. 2014 - Sept. 2015. 2015 Barron’s Top 1,200 State By State Advisors: Awarded February 2015; Data Compiled by Barron's based on the time period from Oct. 2013 - Sept. 2014 The Barron’s Top 1,200 State By State Advisors ratings are based on the previous year’s assets under management, revenue generated for the advisors’ firms, and the quality of the advisors’ practices. Investment performance isn’t an explicit factor because clients have varied goals and risk tolerances. Self-completed questionnaire was used for rating. This rating is not related to the quality of the investment advice and based solely on the disclosed criteria.
CA Insurance License Number: 0H03661. Resident State: VA.