The principles-based fiduciary standards to which we abide emanate from the Duty of Loyalty: to serve and protect our Clients’ best interests; and the Duty of Care: to apply professional skill and prudence in all endeavors on behalf of our Clients. These duties are found in federal and state laws and regulations and in the codes of ethics and conduct of the professional organizations that award the industry credentials that our investment and wealth management professionals have earned.
We also hold ourselves personally accountable to The Golden Rule: to treat our Clients as we would want our families and loved ones to be treated. It means speaking up and saying something isn’t right even if it means challenging authority; It means if something is worth doing, do it well; It means finishing what we start and doing what has to be done; It means listening more and talking less, but when we speak our word is our bond; It means the best “things” in life aren’t things, it’s helping people realize their dreams, potential and purpose in life; and it means knowing the difference between right and wrong and that there is no in between.